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Understanding how the TikTok algorithm works to boost your content

How can creators utilize TikTok's algorithm to their advantage?


Rachel Kiley

Internet Culture

Posted on May 15, 2023   Updated on May 24, 2023, 2:17 pm CDT


This story was originally published on Passionfruit.

One of the most impressive features TikTok has to offer is its curation of content tailored to each individual user’s preferences. Understanding the TikTok algorithm, and how it works to match videos to viewers’ For You feeds, is the first step to figuring out how to harness this process to boost your own video views.

But first, let’s rewind.

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*First Published: May 15, 2023, 3:36 pm CDT