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Froyo shop posts ‘Grab ’em by the froyo’ ad, immediately regrets it

Froyo is good. This email is very bad.


Allison Keves

Internet Culture

Posted on Oct 19, 2016   Updated on May 25, 2021, 6:34 pm CDT

America, we’ve made it! Tonight is the final debate of the 2016 election season. Nearly everyone is trying to capitalize on this exciting moment in history—even Seamless is offering a discount in exchange for your predictions about what will happen tonight. But 16 Handles, a self-service frozen yogurt chain, sent out an email Wednesday evening to entice people to come in for a sweet treat. 

The language it used, however, did not go over well:

16 Handles

The company immediately regretted that decision and took to Facebook to apologize. 

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16 Handles, we love you, but making fun of sexual assault to sell fro-yo is a terrible idea. If you have to make fun of anything, may we suggest calling Clinton vanilla or comparing Trump‘s skin to the color of your “Oh, My Pumpkin Pie” seasonal flavor?

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*First Published: Oct 19, 2016, 9:31 pm CDT