nyshita talluri

Google reverses its famous web address for April Fools’ Day

For one day only, Google becomes elgooG.


Gavia Baker-Whitelaw

Internet Culture

Published Apr 1, 2015   Updated May 29, 2021, 4:37 am CDT

Google is embracing April Fools’ Day with one of our favorite types of pranks: simple, harmless, and deceptively clever.

The search giant has created a mirror image of homepage—right down to its famous URL.

While the mirror-image aspect is cool, the really interesting part is Google’s use of a flipped URL, a reminder that it owns the new (and thus still relatively strange-looking) .google custom TLD.

The Internet Corporation for Assigned Names and Numbers (ICANN), which manages the Internet’s vast array of top-level domains, only opened up registration for custom TLDs like .sandwich, .love, and .google in 2011. Google activated .google in November 2014.

This reverse URL is exactly the kind of nerdy prank we’ve come to expect from Google. It’s particularly amusing for anyone who remembers the All Too Flat joke website elgooG. For a more interactive prank, try the Google Maps Pac-Man game before it vanishes at the end of the day.

Photo via Nyshita Talluri/Wikimedia (CC BY-SA 3.0)

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*First Published: Apr 1, 2015, 7:48 am CDT