gdpr memes

Bankenverband/Flickr (Public Domain) Tess Cagle

‘Last Jedi’ director Rian Johnson just made the best GDPR meme

As GDPR launches, everyone's making data protection zingers.


Tess Cagle

Internet Culture

Published May 25, 2018   Updated May 21, 2021, 2:58 pm CDT

Unless you’re someone who’s completely isolated from the digital world, you’ve probably noticed that your email has been bombarded in the past few weeks with messages from social networks letting you know that they’ve updated their privacy policies.

That’s because companies were preparing their sites for the European Union’s privacy legislation called the General Data Protection Regulation, or GDPR. Designed to give online privacy rights back to users and ensure social networks and third-parties don’t take advantage of them, the legislation overhauls how companies and organizations handle data.

Of course, not everyone stays up to date on European legislation, and quite a few Americans took to Twitter to make jokes about all of the emails they were receiving. It didn’t take long for the internet to turn GDPR into a meme.

Rian Johnson, director of Star Wars: The Last Jedi, may have just made the best GDPR meme yet. He turned the iconic opening scrawl of words from the movies into an updated privacy policies email.

There were a few other GDPR memes that came in a close second to Johnson.

GDPR went into effect on Friday. See how the legislation affects different users based on where they’re located.

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*First Published: May 25, 2018, 10:38 am CDT