People have been using “first of all” on the internet for a while. It’s a way to add context to a conversation, or put someone in their place. Over the weekend, the phrase really took off and turned into a meme, all thanks to a few viral tweets over the last week.
That was in response to a tweet about your woman crush Wednesday’s breakfast.
this was your wcw's breakfast. pic.twitter.com/2QPfGz5OgF— Nancy (@ddown2mars) October 6, 2017
Many others on Twitter began to emulate the format. The “first of all” phrase became the punchline of a joke.
“Say my name”— Sash✨ (@SDRHK_) October 14, 2017
First of all, I don’t even remember it
"Previously on-"— zannah (@zannah_perrins) October 16, 2017
First of all, I've been watching for ten straight hours
Several versions of the meme were about sex, unrequited crushes, and anxiety.
"Omg you so wet." First of all, I'm on my period.— Miss Chrissy T. (@colormechris) October 12, 2017
"i just dont understand why u dont like me"— jonny sun (@jonnysun) October 16, 2017
first of all, i dont even understand why i dont like myself
Even brands like Netflix joined in with a meta-joke about the company’s “Are you still watching?” prompt.
“Are you still watching"— Netflix US (@netflix) October 15, 2017
First of all, I’ll tell you when I’ve had enough
Some people are already calling this meme one of the best of 2017.
First of all, there’s still two months left in the year.