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Why ‘first of all’ is Twitter’s favorite phrase right now

The phrase takes off on Twitter.


Tiffany Kelly

Internet Culture

Posted on Oct 16, 2017   Updated on May 22, 2021, 2:14 pm CDT

People have been using “first of all” on the internet for a while. It’s a way to add context to a conversation, or put someone in their place. Over the weekend, the phrase really took off and turned into a meme, all thanks to a few viral tweets over the last week.

That was in response to a tweet about your woman crush Wednesday’s breakfast.

Many others on Twitter began to emulate the format. The “first of all” phrase became the punchline of a joke.

Several versions of the meme were about sex, unrequited crushes, and anxiety.

Even brands like Netflix joined in with a meta-joke about the company’s “Are you still watching?” prompt.

Some people are already calling this meme one of the best of 2017.

First of all, there’s still two months left in the year.

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*First Published: Oct 16, 2017, 11:29 am CDT