This story was originally published on Passionfruit.
We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.
This week, we spoke with Ester Tania (@estertaniaj), a beauty creator with 2.5 million cumulative followers across TikTok and Instagram.
Tania is widely known for her “storytime” videos, in which she does her makeup and narrates dramatic and controversial stories about break-ups, cheating, and other relationship drama. In her videos, Tania says the stories she reads are anonymously submitted by fans. In addition, Tania posts product review, unboxing, lifestyle, travel, health, fitness, and self-care videos.
Tania has partnered with a remarkable amount of high-profile brands, including Disney, Hulu, the National Football League, ColourPop Cosmetics, Glossier, Anastasia Beverly Hills, and Pretty Little Thing. Alongside her career as a creator, Tania is also a professional actor, with credits in well-known series and films like Master of None, Luke Cage, City on a Hill, and The Comedian.
In an interview with Passionfruit, Tania shared what she’s learned about brand partnerships, her best-performing videos, her favorite filming and video editing tools, and more.
