- How to check if Yahoo owes you $358 6 Years Ago
- How to stream Bears vs. Redskins on Monday Night Football Today 7:00 AM
- What are the best alternatives to the electoral college? Today 6:30 AM
- The best PS4 games you can’t play anywhere else Today 6:00 AM
- How to watch the 2019 Emmy Awards Today 5:00 AM
- How to stream ‘Power’ season 6, episode 5 Today 4:00 AM
- Former developer at software company deletes his code to protest its ties to ICE Saturday 4:21 PM
- A mysterious website is doxing Hong Kong protesters and journalists Saturday 1:44 PM
- The best ‘Skyrim’ followers and how to get them Saturday 1:26 PM
- Why Joel Osteen gets cyberbullied every time Houston floods Saturday 12:40 PM
- How to stream Jets vs. Patriots in Week 3 Saturday 12:39 PM
- 10 indie dating simulator games you should be playing Saturday 12:31 PM
- How to stream Packers vs. Broncos in Week 3 Saturday 12:14 PM
- Saudi crown prince’s former adviser suspended from Twitter Saturday 11:57 AM
- How to stream Cowboys vs. Dolphins in Week 3 Saturday 11:57 AM
These superb comic book mashups are from the last place you’d expect
“SUFFERING SAPPHO, UNLESS I CAN STOP THIS LAMP I’LL DESTROY NEW YORK!”
Let there be light. Well, let there be lamps. And let those lamps be fighting superheroes, starring in movies, and posing in Old Masters portraits.
No, stick with me here.
Elite Fixtures, an online lighting-supply company, has a Facebook page, a Twitter account, a Pinterest board, a blog, and the usual industrial blog problem: how to make it interesting for consumers who aren’t in the industry, but who might be looking for their products. Corporate blogs are (overgeneralizing only somewhat) a stagnant pit of keyword stuffing, marketing blurbage, and lawyer-approved pablum, an aggregate exactly as attractive as it sounds.
Elite Fixtures and its (nameless) blogger are somewhat more enlightened. They decided to get creative with lamps. Get a little crazy. The results? This June 13 post that takes iconic pop-culture portraits and plops lampshades on their heads. The Beatles crossing Abbey Road. Einstein sticking out his tongue. The Mona Lisa, her smile coyly peeking out from beneath a classic silk shade. And so on.
The company followed it up with more of the regular “Admire the classic lines of this brass-plated floor lamp” kind of thing—your standard corporate content—until August 22, when it announced a new post: Lamps on Movie Posters. When you lead with Return of the Jedi, how can you lose?
But the art form did not reach its apotheosis until September 26, when Elite posted no fewer than 10 detailed comic book covers, each featuring a different superhero or team battling… a lamp.
No, really. Funnier than it sounds. Listen to Wonder Woman exclaim, “SUFFERING SAPPHO, UNLESS I CAN STOP THIS LAMP I’LL DESTROY NEW YORK!” And, really, it’s no weirder than some of DC’s actual plotlines. Who could argue with “HULK vs LAMP—NUFF SAID!”
There is only one word for this kind of creativity, ladies and gentlemen: brilliant.
Illustrations via EliteFixtures.com
Lorraine Murphy is an Ottawa-based cybersecurity journalist and founding editor of the Cryptosphere. She has a keen interest in WikiLeaks and web culture, and her bylines have appeared in Salon, Vanity Fair, Serious Eats, and elsewhere.