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The campaign of Cynthia Nixon, the former actress and progressive candidate running in New York’s gubernatorial race against incumbent Democrat Gov. Andrew Cuomo, has picked up more steam than many would have guessed when she first announced her run. And Nixon’s latest campaign photo is picking up some major meme steam.
On Friday afternoon, Nixon shared a photo of herself standing on a subway platform and pointing up at a train schedule sign doctored to list two of her biggest campaign promises: One, “tax the rich” and two, “fix the subway.”
Fares keep going up, but #CuomosMTA keeps breaking down.— Cynthia Nixon (@CynthiaNixon) August 3, 2018
Pitch in a swipe ($2.75) if you were delayed today, and show Governor Cuomo you’re ready to join the fight to #FixOurSubway: https://t.co/QR5NgcSYeB pic.twitter.com/QVLPpbQ8Qm
The format of the photo (and the anomaly of a subway sign that works) caught the eye of people on Twitter, and some decided to make their own versions.
First, there’s a riff on Ciara’s classic “1, 2 Step” (featuring Missy Elliott).
let me see you pic.twitter.com/QDNjZTUvAb— nicole boyce (@nicolewboyce) August 3, 2018
Then, if we’re talking about a multi-step process, it’d be remiss not to incorporate Dua Lipa’s “New Rules.”
I've got new rules, I count 'em pic.twitter.com/VvD3NaoUj4— Madison Malone Kircher (@4evrmalone) August 3, 2018
And finally, for a more niche audience, there’s Brian McKnight’s steps, which always end up “Back At One.”
here are my feelings about this photo, for brian mcknight fans only pic.twitter.com/scpOlXchGc— Caitlin Schneider (@caitschneider) August 3, 2018
As for Nixon, it’s yet to be seen if her suggested plan makes the desired impact, and she still has a long road ahead of her until elections in November. In the meantime, she’s asking New Yorkers to donate the equivalent of a subway fare to her campaign.
Kris Seavers is the IRL editor for the Daily Dot. Her work has appeared in Central Texas publications, including Austin Monthly and San Antonio Magazine, and on NPR.