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The art of the celebrity breakup post

When a couple shares such a significant part of their life on the internet, it’s understandably tough to know how to announce that it’s over.

 

Chika Ekemezie

Internet Culture

Posted on Feb 10, 2022   Updated on Jul 26, 2023, 6:11 pm CDT

Passionfruit

This story was originally published on Passionfruit.

When content creators start dating, the internet is our lifeline when it comes to knowing what’s happening in their relationship. From the cutesy comments they leave on each other’s Instagram posts to the cameos they make in each other’s content, we, as an audience, tend to eat it all up (whether we love or hate the couple). But, like all relationships, they either continue long enough for viewers to see the YouTube video titled “We’re Engaged” that costs $10,000 to put together, or they end. 

When a couple shares such a significant part of their life on the internet, it’s understandably tough to know how to announce that it’s over. What, if anything, do they owe their audience? How does one go about letting millions of people on the internet know their relationship has come to an end? 

With that being said, below is a list of the various ways influencers, content creators, and celebrities announce the end of their relationships. 


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*First Published: Feb 10, 2022, 6:00 am CST