Influencer boxing charity tournament Creator Clash 2 lost money and cannot donate funds to any charities, according to a video posted by its founder Ian “iDubbbz” Jomha on Monday. So what happened?
The first Creator Clash, an influencer boxing event created by Jomha and his wife Anisa, was a massive success. In May 2022, Jomha took a bet that influencers and their audience were hungry for a new type of competition, one that would raise money for charity instead of views for internet beef.
His gamble was a success — 18 fighters competed at a packed-out Yuengling Center in Tampa, Florida, and over 100,000 people bought the show’s pay-per-view. Fans were allowed to see a different side of creators generally known for building, streaming games, or just being lovable goofballs. The event raised over $1.3 million for charity.
But Jomha revealed in a video on Monday that the second Creator Clash put on in April was a massive flop. Despite massive energy at the larger Amalie Arena in Tampa and a broadcast roster of some of the most famous creators around, like Kaitlin “Amouranth” Siragusa and Charlie “Cr1TiKaL” White Jr., the event just couldn’t reach the heights of the first.
With more expensive production, 24 influencers receiving $20,000 pay stipends, and a rented-out hotel for them to stay in, Creator Clash 2 lost money — over $250,000, Jomha claims. …