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Photo via Catherine Lane/Getty Images (Licensed)
This is such a dumb idea it’s amazing it made it into people’s hands.
It seems like a great idea. Custom made condom wrappers that promote consent. But here’s the thing, when it comes to things like consent and sexual assault, it’s probably best to avoid being clever and just get the message out there or, if you absolutely have to make a joke, make sure what you’re saying is clear. Take a quick look at this condom.
Did you see “Go further without consent?” Yeah, so did the rest of us. A Reddit user posted this after they were handed the condom during their college’s safe sex campaign. Now, before you get too offended go back and read it again with the donut as part of the sentence. That’s right “Donut go further without consent”.
Dear. Sweet. Jesus.
“It took me a minute to actually get that the donut was supposed to be part of the sentence,” one commenter posted on Reddit “but even after the pun clicked, I just have so many more questions about the brainstorming process behind this. How did they arrive at this final product? It’s so, so terrible that it’s utterly fascinating.”
The condom comes from a company called “Say it with a Condom” which has an entire line of “consent condoms.” Most of which do a way better job of making their point.
Although this one seems a bit ambiguous.
To say the least, people were not impressed with the condom’s design.
The people who signed off on this design aren't qualified to do anything more complex than stare out a window. pic.twitter.com/GldSU2T9RZ
— Gabriel Morton (@gabrielenguard) September 9, 2017
The product has now been removed from the company’s online store, but you might be surprised to hear they claim to have test marketed it before releasing it.
“We went through our normal checks and balances with this design.” CEO and founder Benjamin Sherman told Us Weekly “Whenever we create a new campaign we send it out to universities and domestic violence shelters for feedback and we didn’t receive any negative feedback. If we’re not given the green light, we redesign or just choose a different tagline.”
How everybody managed to miss this problem is a mystery that can never be fully explained.
The bottom line is that consent and safe sex are no laughing matter.
David Britton is a writer and comedian based in Rhinebeck, New York who focuses on internet culture, memes, and viral news stories. He also writes for the Hard Times and is the creator of StoriesAboutWizards.com.