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‘I do not get the brand deals, media coverage, and opportunities most influencers get’: Transgender creator of ‘Christian Girl Autumn’ trend speaks out amid ‘financial struggles’

'It’s frustrating knowing that I have impacted pop culture in many ways, yet I never reaped any financial benefits from it.'

 

Charlotte Colombo

Internet Culture

Posted on Nov 15, 2022   Updated on Jul 26, 2023, 5:49 pm CDT

Passionfruit

This story was originally published on Passionfruit.

When you think of “Christian Girl Autumn,” you’d be forgiven for thinking it originated from Caitlin Covington, an influencer who takes elaborate autumnal-themed photoshoots every year and was recently interviewed by the New York Times as the face of the now-iconic meme. Every year, the “Christian Girl Autumn” meme experiences a resurgence, and every year, the 22-year-old who originated the term, Isabella, is overlooked.

In a previous conversation with Insider, Isabella explained how the meme exploded in 2019 after she posted a picture of Covington and a friend after googling “fall 2012 outfits” and added the caption: “Hot Girl Summer is coming to an end. Get ready for Christian Girl Autumn.”


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*First Published: Nov 15, 2022, 8:54 am CST