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Who wouldn’t want this fragrance that smells like a cat’s forehead?

Well, this is … different.


Mike Collins

Internet Culture

Are you tired of your clothes and linens not smelling like a cat’s head? Of course you are! Well don’t worry, Japanese-cat-themed company Felissimo has found the cure.

“Mohu Mohu Odeko no Kaori,” aka “Fluffy Forehead Fragrance,” is a new line of fragrant water that gives you that classic cat’s-head smell. It costs almost $10 (¥1,293) and comes in 3.4-ounce bottles labeled with—of course—a cat head.

The fragrance is said to smell “sweet and aromatic,” freshening up cushions and blankets. It’s perfect for the lonely person who shuns the grueling upkeep of a real cat but still wants that constant reminder of crushing loneliness.


This is not a new endeavor for Felissimo. It’s the site’s second cat-scented product this year. (The first was a cat-paw-scented cream.) And there was a clear, undeniable demand for the new fragrance. The company received an overwhelming response to a survey that pointed to an untapped market for feline scented products. Many customers wrote that the smell of a cat’s forehead reminded them of “the smell of sunshine,” “a futon that’s been dried in the sun,” and “sweet bread.”


Felissimo spent months researching the scent in the hope of recreating it as best as possible. Its experts even spent months in cat cafes smelling stranger’s cats to capture their essence. Finally, they teamed up with Yamamoto Perfumery to give the people what they want.

Photo via Paul Longinidis/Flickr (CC BY 2.0)

The Daily Dot