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Let’s say somebody looked at you the wrong way. Or maybe your debit card betrayed you by declining your single-item transaction. Or perhaps you’re a street-smart teenager on The Dr. Phil Show getting sassed by an audience of know-it-all older women. How do you respond?
Quite easily, actually, with one simple comeback:
McDonald's: Our ice cream machine is broke sorry about that— Timma (@_TimmyChanga_) January 22, 2017
Me: cash me outside howbout dat pic.twitter.com/LWxjXiQxv4
It’s the perfect phrase to combat any perceived slight, big or small. Feeling deliberately attacked? Or maybe just a little peeved that someone’s inconvenienced you? “Catch me outside,” you tell them, challenging them to a fight. “How about that?”
Take it from Danielle Peskowitz Bregoli, an “out of control” 13-year-old whose Dr. Phil episode aired last September. In the episode, Bregoli’s mom, Barbara Ann, says she’s at the end of her rope: Her daughter has stolen her car, her credit card, and she doesn’t know how much longer she can parent her child.
Though the episode clips on YouTube capture a few meme-worthy moments (you can watch all of them here, compiled into one YouTube playlist), it’s Bregoli’s half-hearted threat to an audience of snickering “hoes,” evidence of her dirty attitude, that launches her into internet memedom.
In this clip of the episode, Bregoli makes her argument against her mother and ends up making enemies with the audience after a few chuckle at her “street” accent and loud personality. A roar of applause causes Bregoli to shout.
“Cash me ousside, howbow dah?” she seems to say. Of course, we all understand she’s saying, “Catch me outside, how about that?” But Dr. Phil makes her repeat the phrase, then asks her to explain it.
Though many of Dr. Phil’s guests are like Bregoli and her mom, fighting at wit’s end, or young and reckless, for whatever reason Bregoli’s threat resonated widely and seemed to stick. According to Know Your Meme, “cash me ousside” traveled through Memecrunch and Instagram before gaining wide popularity on Facebook, then exploding on Twitter.
Bregoli, “aka BhadBhabie aka SlimThugga,” as she called herself, told the Daily Dot via email that she found out about the memes through Facebook and finds them funny, as do her friends and Barbara Ann. The teen hasn’t shied away from her newfound stardom, too, and even has a verified Instagram account to show for it.
LIKE OUR PAGE! #VALENTINESDAY #LOVE #CATCHMEOUTSIDE #CASHMEOUSSIDE #HOWBOWDAH #HOWBOUTDATPosted by Catch Me Outside, HOW BOUT DAT on Saturday, January 21, 2017
Roses are red. My heart is fat. Be my valentine. Or cash me outside howbow dah. pic.twitter.com/A6Z7VAUouZ— Samantha Berger (@samantha_berger) January 22, 2017
to those little girls that came to the store and messed up the whole store....cash me outside howbah dat pic.twitter.com/AsJygZssyK— g (@griffffff_) January 22, 2017
Donald Trump & Mike Pence Cash me ousside how bah dah pic.twitter.com/zK3jy1Lsnq— t (@absolutely_tony) January 22, 2017
cash me at the women's march howbow dah pic.twitter.com/iYxtejkD8O— rach (@randyjacksonlvr) January 21, 2017
Roses are red— X (@That_boy_zeah) January 21, 2017
My President is black
Give Obama another term
Or cash me outside how bow dah pic.twitter.com/Z2FOOjgion
This chick in my class said it's refreshing to have Trump as president because of his lack of political knowledge cash me outside howbow dat pic.twitter.com/FSP8YfykFi— papitaa (@Papitaa) January 21, 2017
my male cousin: omg you can't fight me. girls don't fight— imissnarry (@iam1dAff) January 21, 2017
me: cash me ousside how bow dah pic.twitter.com/ugr5lLgiIt
While the complete “cash me ousside, howbow dah” phrase is typically understood as a challenge, “howbow dah” alone can be reserved for proposing alternatives that you’d rather see happen.
Let my hair be healthy, my skin be tan, & let me lose 20 lbs howbow dah— cashhh me outside (@HowAboutTha1) January 27, 2017
WHAT ABOUT RESPECT FOR HUMAN RIGHTS HOWBOW DAH https://t.co/diFXKmNRFe— Paris-Michael K. J. (@ParisJackson) January 30, 2017
Cash me lovin' Jesus howbow dah— Joel Nobis (@joelnobis) January 30, 2017
love me back howbow dah pic.twitter.com/fcotlxxpuZ— princess (@champagnefeeI) January 28, 2017
Be my valentine howbow dah— Hannah (@hannahhermanxxx) January 25, 2017
Another clip from Bregoli’s Dr. Phil episode, in which she threatens the camera crew, has also sparked similar memes.
They’re not as prevalent as Bregoli’s first threat, but they’re just as iconic.
when sugar is going down pic.twitter.com/5gGt3v8xAg— kennedy grace (@woahkennedy) January 19, 2017
when I go to the park n they have swings pic.twitter.com/B7Lvij3h8n— MARCH 7 BITCH (@ziamalso) January 12, 2017
How bow dah pic.twitter.com/CiV4jWtAbT— Respectful Memes (@RespectfulMemes) January 26, 2017
Like all good memes, Bregoli’s catchphrase has been overplayed by some.
ok this has gone too far pic.twitter.com/knhE0ncURZ— memes (@memeprovider) January 27, 2017
Cash me ousside— Whataburger® (@Whataburger) January 27, 2017
Howbow dah pic.twitter.com/QMSGJ4oG9C
me: catch feelings— zach (@nyczach) January 21, 2017
me to me : cash me ousside howbow dah pic.twitter.com/dIWCrFNuuj
She’s even been turned into a song, the true test of internet virality.
Nonetheless, Bregoli’s stint on Dr. Phil left an amusing impression on the internet, even if the same can’t be said for the talk show host’s affect on Bregoli herself.
“Imma just do me. I am who I am and people can like it or not,” Bregoli said.
When asked if being on the show had led her to rethink her actions and go back to school, she replied, “Hell fuck no. Yea I’m going back to school. Probably home school though.”
Update 3:45pm CT, Feb. 2: On Thursday, the Dr. Phil Facebook page announced that Bregoli will be back on the show shortly following her rise to internet fame.
Update 1:08pm CT, Feb 4: Now, you can buy your very own Cash Me Ousside merchandise. Bregoli has teamed up with L.A.-based design and production brand PizzaSlime to create T-shirts, hoodies, throw blankets, and ceramic plates.
Update 10:00am CT, Feb 7: TMZ reported that Bregoli has cashed a woman inside a Spirit Airlines plane at LAX airport on Monday, requiring police to remove her, her mother, and the woman from the airplane after the physical altercation.
Samantha Grasso is a former IRL staff writer for the Daily Dot with a reporting emphasis on immigration. Her work has appeared on Los Angeles Magazine, Death And Taxes, Revelist, Texts From Last Night, Austin Monthly, and she has previously contributed to Texas Monthly.