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Screengrab via DrPhilShow/YouTube

‘Cash me ousside’ meme teen returns to ‘Dr. Phil’—and not much has changed

The meme teen is back.


Samantha Grasso

Internet Culture

Posted on Feb 10, 2017   Updated on May 25, 2021, 12:38 am CDT

“Cash me ousside, how bow dah?” meme teen Danielle Peskowitz Bregoli’s second episode on The Dr. Phil Show aired on Friday, and showed that the creator behind one of the internet’s biggest memes of 2017 is far from changed after her first appearance.

Despite spending more than four months at Turn-About Ranch, the treatment program for teens based in Utah, Bregoli’s second stint on the show painted the narrative of a teen who followed the rules just to revert back to her old ways.

The show, which Dr. Phil McGraw said took place the day after Bregoli’s photoshoot for her “Cash me ousside” merchandise line, taped to an empty audience save for the director of the ranch in attendance. 

McGraw said he chose to speak with Bregoli and her mother Barbara Ann without an audience in order to “avoid the temptation of grandstanding” by Bregoli—the kind of performance that garnered the viral meme “Cash me ousside, how bow dah?”

In the show, McGraw and Bregoli touched on her time at the ranch, showing footage of Bregoli taking care of horses, roping, and speaking without her accent that she previously said came from “the streets.”

“I just feel OK with who I am now. I don’t have to put on a front to impress anyone,” Bregoli is recorded saying in footage of her time at the ranch. 

However, footage from an interview with producers preparing her for this episode shows Bregoli insisting her change was another facade.

“That was just a show, damn, I just want to get out of there,” she said to producers, insisting that if they kept her at the ranch for six years she’d still come out the same person.

McGraw also took issue with Bregoli’s mother Barbara Ann, saying that she didn’t commit to her promise to follow the ranch’s efforts to turn her life around, and was setting a bad example for her daughter. The host also took issue with what the producers perceived to be a list of “demands” from Barbara Ann, saying that her requests made her appear ungrateful.

From the list, Barbara Ann asked that the show not contact Bregoli’s father. However, nearly 12 hours before the show aired, PalmBeachPost.com published an exclusive interview with the father, Ira Peskowitz. 

The article also revealed court documents showing that Peskowitz still financially supports his daughter, and that Barbara Ann has made it difficult for him to see Bregoli. This contradicts Barbara Ann and Bregoli’s story from their first appearance on the show that her father was out of the picture.

“Danielle feels rejected by me. That poor girl. I did not abandon her. I left her mother, but I did not abandon her,” Peskowitz told PalmBeachPost.com. “I know there is a little girl in there and I hope one day she can hug me and say, ‘I love you, daddy.'”

Both Barbara Ann and Bregoli declined to discuss Bregoli’s agent and lawyer while being recorded. And though McGraw said that Bregoli’s capitalization of her viral fame isn’t an issue, he insisted issues would arise if the money got in the way of her recovery. 

While Bregoli maintained her “street” personality, even telling McGraw, “You were nothing before I came on the show,” she appeared softer, at least grateful that McGraw put her through the ranch’s program. But this more contained personality contradicts reports of Bregoli hitting another passenger on a Spirit Airlines plane, and the aggressive responses to haters through her Instagram and Snapchat stories.

And when the Daily Dot asked Bregoli via email in January if The Dr. Phil Show convinced her to change, she replied simply, “hell fuck no.”

That’s not to say that duality doesn’t exist—Bregoli very well could have walked away from her time at the treatment facility with lessons learned, and is now taking the time to earn figures that many internet sensations don’t get the chance to see themselves. 

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*First Published: Feb 10, 2017, 6:25 pm CST