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Carl’s Jr. announced Monday it would be changing the name of its $1 Charbroiled Burgers to SpielBurgers in anticipation of Steven Spielberg’s coming film Ready Player One. But the prolific film director isn’t having it (or so he says).
Spielberg tweeted a selfie video via Amblin Entertainment on Tuesday with his “official statement.”
“They’re pretty good, but I’m passing,” Spielberg said about the SpielBurgers. “Cease and desist, you can’t do it, sorry guys.”
With his response, the SpielBurger plot thickens.
savage twist— B.J. Novak (@bjnovak) March 27, 2018
Following the video, people on Twitter rolled in the rhetorical response wagon with other ideas for products incorporating Spielbergisms.
And Private Ryan Savings Week.— David the Wavid (@David_the_Wavid) March 27, 2018
Idk I've seen two of those already. Yours would be the third kind.— David the Wavid (@David_the_Wavid) March 27, 2018
Colecapslaw is the play here I think— Nick SantaCroce (@Nixamus) March 27, 2018
Some had advice for Carl’s Jr. Why not just call the burger Señor Spielbergo, of Simpsons fame?
Call it the Senor Spielbergo pic.twitter.com/PzAa6m0y4q— Jumpin Joey (@jumpinjoey99) March 27, 2018
Hola señor! pic.twitter.com/kCxPIZ197G— DIEGO M. ALVAREZ (@lepixmapictures) March 27, 2018
People also said they were impressed with Spielberg’s command of the selfie video–but, duh? He’s won three Oscars for filmmaking.
It’s a selfie motion picture— Zach Calidonna (@xaqcal) March 28, 2018
It's surprising me how tech-savvy Spielberg is he's like an OG millennial who new?— M.A.X (@the_barque) March 27, 2018
The question is, what’s Carl’s Jr.’s move now? USA Today reported earlier this week that the fast food chain has a licensing agreement with Ready Player One. So the director could just be trolling to play the PR game.
Imagine being one of the greatest artists in your medium and being reduced to having to do this.— Nick Robinson NOT THE LOVE SIMON GUY YOU DUMB TEEN (@Nickrob) March 28, 2018
“Hey y’all... it’s ya boy Vinny Van Gogh here. The folks at Dannin are trying to rename gogurt to Van Goghgurt... love the intentions but I’m lactose so...”— Nick Robinson NOT THE LOVE SIMON GUY YOU DUMB TEEN (@Nickrob) March 28, 2018
Maybe Spielberg just wanted an excuse to show off his very, very long hallway.
The stuffiness factor of saying “cease and desist” in a video responding to a fast food joint on Twitter is compounded by the “look how long my hallway is”-ness of the shot.— Eric Alexander Moore (@_eric_alexander) March 28, 2018
But if Carl’s Jr. really has to rescind its menu change, here’s the second-best option.
INDIANA SCONES— ChicagoTech10 (@ChicagoTech10) March 27, 2018
Kris Seavers is the IRL editor for the Daily Dot. Her work has appeared in Central Texas publications, including Austin Monthly and San Antonio Magazine, and on NPR.