TikToker speaking with caption 'Waiting for the (tea kettle emoji)' 'Mattel Barbie sent me a cease and desist for having Barbie in my name' (l) Mattel sign outside of building (c) TikToker speaking with caption 'Waiting for the (tea kettle emoji)' 'but the only one that I know that's being targeted is me' (r)

JHVEPhoto/Shutterstock @bunnyhedaya/TikTok (Licensed)

‘Honestly, I was scared’: Bunny Barbie changes username after Mattel’s cease-and-desist

The TikTok star has over 2 million followers and has been using the name for over 15 years.


Elizabeth Rose

Internet Culture

Posted on Jan 12, 2023   Updated on Jul 26, 2023, 5:45 pm CDT


This story was originally published on Passionfruit.

The lifestyle influencer formerly known as Bunny Barbie announced she changed her name to avoid legal action from Mattel, Inc, the toy company well-known for owning brands like Barbie and Hot Wheels.

The TikTok star told Passionfruit she received a cease-and-desist from Mattel, asking her to stop using the name Bunny Barbie. Her new username is now @bunnyhedaya.

Bunny made the announcement to her 2.1 million followers in a TikTok on Dec. 15.

The content creator, who used Barbie as part of her name throughout the entirety of her social media career, said the letter came as a shock to her.

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*First Published: Jan 12, 2023, 4:41 pm CST