But it was apparently simply a broken link, according to a TikTok spokesperson who spoke to Vulture.
On Thursday evening, the Korean pop group teased the single “On” from its latest album, Map of the Soul: 7, and outlets reported that the app crashed minutes later. “A link to the track needed to be updated on the backend,” according to Vulture—which is now fixed.
Meanwhile, BTS fans kickstarted the #ONchallenge and created content from the 30-second snippet and the rift in the TikTok-Twitter continuum.
Update, Feb. 21 1pm CT: The article was updated to include statements from TikTok on the song’s broken link.