This story was originally published on Passionfruit.
We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.
This week, we spoke with Brandon Baum, aka Brandon B (@brandonb), a visual effects artist and content creator with over 7.7 million cumulative followers across TikTok, YouTube, Instagram, and Facebook.
Baum makes short and long-form videos showcasing striking and intricate visual effects—like greenscreening himself walking the plank off a skyscraper, editing his friend to look like he’s flying through the clouds, or making an illusion of the “world’s largest tape measure.” He also creates behind-the-scenes videos breaking down the production and video editing process for some of the effects he created.
Baum initially got his start as a production runner, camera assistant, and camera operator in the film world. He then jumped into the creator world working as a producer and director for popular comedy YouTubers Woody and Kleiny (@woodyandkleiny), who have over 10 million subscribers. Like many creators, Baum then launched his own channel in 2020 during the pandemic and migrated to other apps like TikTok. Now, alongside a large production team, Baum creates videos full-time, and he has partnered with huge brands like Lightricks, Netflix, Disney, and Meta.
In an interview with Passionfruit, Baum discussed how he got started creating content, explained the importance of sound design, shared what he’s learned about video editing tools, gave tips on how to create a unique video style, and more.
