This story was originally published on Passionfruit.
Being an influencer isn’t a career path you learn in school. Neither is becoming an influencer brand partnership manager for content creators. But for Sean Scott, the founder of The Partnership Expert, a boutique consultancy that helps creators land brand deals, it was a natural next step in his career.
Scott started working as a digital marketer nine years ago before becoming an influencer brand partnership manager. Influencer marketing wasn’t massive then, especially for startups and smaller brands. But over the years, Scott worked at different technology and software companies, like Mobify, WiderFunnel, and Monstercat, mostly marketing events. However, in 2020, he was offered a role as a partner development manager and instantly said yes.
