The Salvi Vegan posing with bowl of food with DiaryOfAMadVegan also posing with food in hand in front of yellow to orange vertical gradient cooking background Passionfruit Remix

Tupungato/Shutterstock thesalvivegan/Instagram diaryofamadblackvegan/Instagram (Licensed) remix by Caterina Cox

Norma Pérez and Jasmine Avery are making their mark in the BIPOC vegan content creator space

'Once I found my community, it was amazing.'


Ingrid Cruz

Internet Culture

Posted on Dec 7, 2022   Updated on Jun 5, 2023, 9:14 am CDT


This story was originally published on Passionfruit.


Black, Indigenous, and other people of color (BIPOC) face many challenges in their pursuit of creative careers, and content creation is no exception. Many creators from underrepresented communities still have to carve their paths when it comes to creating material in their chosen niches—particularly, in the vegan food creator space, as BIPOC creators use humor and education to fight stigma and pass on plant-based varieties of significant dishes in their cultures.

Those challenges haven’t stopped Norma Pérez (The Salvi Vegan) and Jasmine “Jazz” Avery (Diary of a Mad Black Vegan) from making their mark on the scene. Not only have they managed to cultivate successful brands, but they’ve also created culturally sensitive material. 

Avery’s Instagram account boasts 34,400 followers, and her TikTok account boasts 40,000 followers. Her YouTube channel, which has 3,000 followers, includes mukbangs made up of vegan food from various cultures. Avery creates lifestyle videos with tips for new vegans, easy recipes, nutrition information, and videos in which she explores the many vegan options in and around New York City.

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*First Published: Dec 7, 2022, 3:44 pm CST