Axe Body Spray

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This small Texas town fell victim to an Axe body spray explosion

A moment of silence, please.

Sep 2, 2018, 3:13 pm*

Internet Culture

Monica Riese 

Monica Riese

The town of Belton, Texas, has experienced the outbreak of an affliction typically confined to junior high boys’ locker rooms. After a truck carrying cases of body spray exploded Friday morning, the town between Austin and Waco on the I-35 corridor was plagued by the presence of thousands of cans of Axe. (That’s, like, a year’s supply for a 13-year-old, right?)

As you’ve likely guessed, the snarky middle school humor immediately followed on Twitter.


Fortunately, no one was injured in the fire, nor by the subsequent explosions of projectile deodorant, but the highway remained closed for eight hours. All credit to the first responders for containing the damage.


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*First Published: Sep 2, 2018, 3:08 pm