Australian government ad shows a dude mansplaining to a group of women

A sidewalk advertisement for the South Australian government is getting roasted on Twitter for its decidedly unfeminist visual.

The billboard shows a man appearing to explain something (ahem, mansplaining) to a group of five women, something anyone who has ever been to any meeting can relate to. The women, for their part, look utterly bored with the presentation.

Former model Melissa Stetten shared the ad with Twitter, titling it “The University of Well Actually.”

People on Twitter mocked the ad, guessing at the probable thoughts going through each woman’s head as they sit through the mansplanation.

They also gave the man in the advertisement some dialogue.

A rare self-aware dude even offered to explain the advertisement.

An astute observer noticed the ad isn’t actually for the University of Adelaide, like many thought based on the angle of the photo, but for a South Australian government campaign. The government’s insignia can be seen in the bottom right corner of the billboard.

As for how the advertisement got approved in the first place, well, it’s anyone guess.

Kris Seavers

Kris Seavers

Kris Seavers is the Evening Editor for the Daily Dot, where she covers breaking news, politics, and LGBTQ issues. Her work has appeared in Central Texas publications, including Austin Monthly and San Antonio Magazine, and on NPR.