Screengrab via FOX 2 St. Louis/YouTube

Hamburglar visits local news station that made jokes about him

The Hamburglar knew his presence was needed.


Ramon Ramirez

Internet Culture

Published Mar 10, 2015   Updated May 29, 2021, 8:33 am CDT

Fox 2 St. Louis’s April Simpson is America’s newest unintentionally viral local news anchor.

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Last week, Simpson was wearing a fashionable blouse that featured black and white horizontal stripes. Her network colleague Tim Ezell tossed it back to Simpson coming out of a segment, but not before zinging her with a Hamburglar reference. Simpson was caught looking, and a viral video was forged in an instant.

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The clip enjoyed a massive endorsement from comedian Kevin Hart shortly thereafter, and the momentum was an overnight jolt. Then, on Monday, the infamous McDonald’s villain himself paid a surprise visit to Simpson, who is surely tired of this shtick by now.

Screengrab via FOX 2 St. Louis/YouTube

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*First Published: Mar 10, 2015, 7:34 am CDT