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Screengrab via FOX 2 St. Louis/YouTube

Hamburglar visits local news station that made jokes about him

The Hamburglar knew his presence was needed.

 

Ramon Ramirez

Internet Culture

Posted on Mar 10, 2015   Updated on May 29, 2021, 8:33 am CDT

Fox 2 St. Louis’s April Simpson is America’s newest unintentionally viral local news anchor.

Last week, Simpson was wearing a fashionable blouse that featured black and white horizontal stripes. Her network colleague Tim Ezell tossed it back to Simpson coming out of a segment, but not before zinging her with a Hamburglar reference. Simpson was caught looking, and a viral video was forged in an instant.

The clip enjoyed a massive endorsement from comedian Kevin Hart shortly thereafter, and the momentum was an overnight jolt. Then, on Monday, the infamous McDonald’s villain himself paid a surprise visit to Simpson, who is surely tired of this shtick by now.

https://www.youtube.com/watch?v=V00ZoZGhyQU

Screengrab via FOX 2 St. Louis/YouTube

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*First Published: Mar 10, 2015, 7:34 am CDT