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Fox 2 St. Louis’s April Simpson is America’s newest unintentionally viral local news anchor.
Last week, Simpson was wearing a fashionable blouse that featured black and white horizontal stripes. Her network colleague Tim Ezell tossed it back to Simpson coming out of a segment, but not before zinging her with a Hamburglar reference. Simpson was caught looking, and a viral video was forged in an instant.
The clip enjoyed a massive endorsement from comedian Kevin Hart shortly thereafter, and the momentum was an overnight jolt. Then, on Monday, the infamous McDonald’s villain himself paid a surprise visit to Simpson, who is surely tired of this shtick by now.
Screengrab via FOX 2 St. Louis/YouTube
Ramon Ramirez is the news director, and formerly the Dot's entertainment editor and evening editor. His work has appeared in the Washington Post, Grantland, Washington City Paper, Austin American-Statesman, and Austin Monitor.