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Last month, Apple unveiled the iPhone XS, XS Max, and XR, introducing a ton of memes around the phrase “iPhone Tennis” and “iPhone Excess.” Now Apple is trending again thanks to its new iPad and MacBook lineup, and you better believe that there’s a whole slew of tweets making fun of the products.
To give you a quick rundown, Apple (finally) announced a new MacBook Air, Mac mini, Pencil 2, iPhone XR-like 11 in. and 12.9 in. iPad Pro. All three hardware lines come with the most powerful processing capabilities from Apple to date, and the iPad Pro, in particular, stands out thanks to its enormous screen size, new Liquid Retina display, and advanced graphical processing capabilities. There’s no home button either, so just like the iPhone X, you’ll use the screen to navigate the tablet.
Apple fans were quickly blown away by the new MacBook Air.
Apple's new MacBook Air doesn't have the Touch Bar, but it has Touch ID. I assume it doesn't have the Touch Bar because... it sucks pic.twitter.com/TFBPyCuV70— Tom Warren (@tomwarren) October 30, 2018
Then there’s the resurrected Mac mini, which is impressive specification-wise, but much more expensive than its 2014 predecessor.
New Mac mini is 5x faster than the old one. Which is 1x per year since Apple last updated it.— Vlad Savov (@vladsavov) October 30, 2018
The old Mac Mini started at $499. The new Mac Mini starts at $799 -- $300 more. 🤔🤔🤔🤔😢😢😢😢 #AppleEvent— Jeremy Kaplan (@SmashDawg) October 30, 2018
“The new Mac Mini is 5X FASTER” aye, like the bastards have upgraded it since 1886. 😂 #AppleEvent— ｆｏｒ ｓａｌｅ， ｂａｂｙ ｓｈｏｅｓ， ｎｅｖｅｒ ｗｏｒｎ．．．❁ (@MattWatchGundam) October 30, 2018
The new Mac Mini is 5x faster than the one it’s replacing that hasn’t been updated since Jesus Christ walked the Earth. #AppleEvent— Amelia Gapin (@EntirelyAmelia) October 30, 2018
If you needed further proof that Apple is now a full slate luxury high-end electronics maker...here is the price tag of their new Mac Mini fully spec'd out. My last Mac Mini was spec'd out and barely eclipsed $2k. I'm kind of curious to know how long Apple have this strategy. pic.twitter.com/VWe9XduiAs— Daniel Aberle (@SingedPhoenix) October 30, 2018
Twitter users poked fun at Apple’s obsession over with 100 percent recycled aluminum in its new Macs, too.
"Apple's metallurgy team" is just a great phrase to hear pic.twitter.com/SYYTL4SNOm— Brian Lee (awoo) (@BrianLeeWow) October 30, 2018
But all that pales in comparison to the iPad Pro reveal. Apple flexed on the competition this year, taking aim at everything from Microsoft to loose-leaf paper. Twitter noticed, to say the least.
👀 no notch. Apple is playing games at this point lol pic.twitter.com/IUmKlTxd7k— Jonathan Morrison 🙋🏻♂️ (@tldtoday) October 30, 2018
"fuck you, paper." — apple pic.twitter.com/IhgvxN7uEH— jeff meltz says VOTE NOV 6 (@thecultureofme) October 30, 2018
7-Core GPU geez. Apple is on cheat mode rn 😂— Jonathan Morrison 🙋🏻♂️ (@tldtoday) October 30, 2018
live shot of Apple's silicon team pic.twitter.com/MywkTkqPjL— Matthew Panzarino (@panzer) October 30, 2018
And yes, you can use the new iPad Pro to charge your iPhone XS. You’ll need a USB-C to lightning cable of course, as iPad Pro uses the former, but who cares? The world’s most expensive power bank is about to hit the market, and we both know you already pre-ordered it.
you can charge an iphone on an ipad and run photoshop simultaneously bro wtf apple you wild— kwashi (@hrthadam) October 30, 2018
Omg I’m about to be so extra and get an iPad just to charge my phone. 😂— Jenna Ezarik (@jennaezarik) October 30, 2018
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But most of all, Apple jacked up the prices on everything this year. Maxing out the Mac mini is so astronomically high that it’s simply a luxury item, full stop. Twitter noticed, and users know their bank accounts are about to disappear.
all you really need to know about apple’s corporate strategy: make everything more expensive pic.twitter.com/2GVfZlSDBm— Paris Marx (@parismarx) October 30, 2018
In Apple's world, a computer can be an iPhone, an iPad, or a Mac, but in all cases it costs around / at least $1,000.— Vlad Savov (@vladsavov) October 30, 2018
ooo if you listen carefully, you can hear bank accounts pucker as the #appleevent progresses...must.buy.everything...current stuff is instantly old and useless...must.buy.new...Apple is the best...Everything else is inferior...must.buy....must.be.cool.hip.wok... pic.twitter.com/iwc3NG5X9b— TheTechieGuy (@Liron_Segev) October 30, 2018
Obligatory "I hate Apple now they are insane OMG that is so expensive" tweet. £199. For a keyboard. pic.twitter.com/RjHt6GYXbJ— Tony Goff (@gofftony) October 30, 2018
Old Apple: we have some great new stuff that’s expensive! And some stuff that’s still good but cheaper.— Nicholas Thompson (@nxthompson) October 30, 2018
New Apple: we have some great new stuff that’s expensive! And also this other great stuff that’s expensive!
New MacBook Air is $200 more expensive.— Quinn Nelson (@SnazzyQ) October 30, 2018
New iPad Pro is $150 more expensive.
New Mac mini is $300 more expensive.
New Apple Pencil is $30 more expensive.
New iPad keyboard case is $20 more expensive.
“Oh, but the new ones are much better!”
Congrats. You’ve played yourself.
No, #Apple. No. Updates don’t beget price hikes like this. Keeping your products relevant is part of doing business. If you jack up the price, you best bring groundbreaking performance, not just recycled pop cans. #AppleEvent @DigitalTrends— Caleb Denison (@Caleb_Denison) October 30, 2018
But hey, you know what they say: an Apple fan and his money are easily parted.
i absolutely do not need another iPad. also, I will absolutely be getting the new iPad.— Casey Neistat (@CaseyNeistat) October 30, 2018
Maxed-out iPad Pro pricing... My wallet hates this time of year lol 💰 pic.twitter.com/XsOPhq8L1j— Marques Brownlee (@MKBHD) October 30, 2018
iPad Pro 2018— MyApple (@MyAppleDotMy) October 30, 2018
*check wallet pic.twitter.com/UfMS4dhWkF
Ana Valens is a reporter specializing in online queer communities, marginalized identities, and adult content creation. She is Daily Dot's Trans/Sex columnist. Her work has appeared at Vice, Vox, Truthout, Bitch Media, Kill Screen, Rolling Stone, and the Toast. She lives in Brooklyn, New York, and spends her free time developing queer adult games.