This story was originally published on Passionfruit.
We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.
This week, we spoke with Alejandra Tapia (@nanajoe19), a TikTok chef who has amassed 6.6 million followers in just a few years.
While in quarantine in 2020, Tapia began posting videos of her cooking for family members. She told Passionfruit the content creation started as a hobby, a simple way of updating her family on what she was up to during the pandemic. To her surprise, TikTok users started rapidly engaging with her content.
With a sudden and unexpected audience, Tapia began learning how to content intended for a larger audience. With the help of her husband, they quickly learned the technical and business aspects of being a creator.
