This story was originally published on Passionfruit.
This week, we caught up with Addison Grace (@graceful.addison), a singer-songwriter who harnessed TikTok to market his music and grow his fanbase.
Grace’s music has a personal, confessional, indie-pop style. Earlier in the year, the 20-year-old artist released their debut “queer coming of age” EP titled Immaturing, which is centered around themes of growing up and entering adulthood.
Grace attracted a strong following on social media: They have hundreds of thousands of followers across Instagram, YouTube, Twitch, and Twitter; millions of listens on Spotify; and over 3.8 million followers on TikTok, where he found particular success. Their TikTok account features song and tour promos, content about their experience as a trans artist and creator, as well as the occasional funny video unrelated to his music.
