Where your off- and online identities collide.

Tiktokers talking to camera with watermelons in the background

Gen Z is forgoing donation sites—and using TikTok for charity instead

Creators are monetizing content and pledging funds for global crises.

On Dec 28, 2023 by Tricia Crimmins

phone with TikTok on screen with earbuds in front of pink and blue split background with web_crawlr year_in_review logo at bottom right corner

The top 10 viral TikTok sounds of 2023

These sounds dominated TikTok in 2023.

On Dec 28, 2023 by Audra Schroeder

Woman(l), Infant toy(c), Boss Baby(r)

‘Baby’s first cubicle’: Mom shows child’s corporate-inspired toy

"That is the saddest toy I’ve ever seen!" a TikToker wrote.

On Dec 27, 2023 by Tricia Crimmins

woman holding phone with TikTok logo in front of black background with web_crawlr year_in_review logo at bottom right corner

The 10 worst TikTok trends of 2023

From filming people with dementia to discriminatory AI filters, there were a lot of problematic trends on TikTok in 2023.

On Dec 27, 2023 by Tricia Crimmins

Woman receives ad from gas company with a natural gas scratch-and-sniff

‘Marketing goes wild in 2023’: Electricity company sends peel-and-sniff mailer that smells like gas

"Don't assume someone else has already called," ConEdison's postcard says.

On Dec 26, 2023 by Tricia Crimmins

A hijabi mother and daughter were racially profiled at an art museum

‘This was an awful experience’: Hijabi woman and daughter say they were racially profiled at museum

On Dec 26, 2023 by Tricia Crimmins

Woman smiling(l), Hand holding limes(r)

The 8 biggest AI flops of 2023

AI won't be taking all of our jobs—yet.

On Dec 26, 2023 by Tricia Crimmins

Hands pointing at hand reaching for margarita(l), Beige flag with tiktok logo(r)

The worst word rebrands on TikTok in 2023

The redundant and confusing terms that somehow took off.

On Dec 25, 2023 by Audra Schroeder

Black skincare influencer tests out viral color-adapting sunscreen.

‘Thank you for saving me money’: Black skincare influencer tests out viral ‘tone-adapting’ sunscreen. It doesn’t work for dark skin

“Is the color ‘deep’ in the room with us?”

On Dec 21, 2023 by Jackie Ibarra

Julia Roberts in Notting Hill

A famous quote from a ‘90s rom-com gets a new meaning on TikTok

People ran with the “I’m just a girl” line and applied it to TikToks where they feign helplessness or ignorance.

On Dec 21, 2023 by Audra Schroeder

Willem Dafoe in front of flames house meme

The best Willem Dafoe memes

From "looking at the sky" to "Fresh Willem," Dafoe has become the subject of countless classic memes.

On Dec 20, 2023 by Tricia Crimmins

Woman in disbelief(l+r), Hands passing keys(c)

‘Please go to therapy’: Woman says she was hit on by her car salesman, who is married

"I literally just needed a car."

On Dec 20, 2023 by Sarah Kester

Woman talking(l+r), Duolingo app(c)

‘My tutor taught me how to say hi for the first time’: Woman says that she’s finished DuoLingo’s Polish lessons, but still can’t speak Polish

"Duolingo is just to get started."

On Dec 20, 2023 by Tricia Crimmins

Delta app on phone(l), Woman(c), Giftbox(r)

Traveler receives holiday gift box from Delta Airlines

"Now I want to see the employee Christmas gift."

On Dec 20, 2023 by Tricia Crimmins

Tate McRae

Tate McRae’s facing consequences for singing and dancing at the same time

Should McRae dial down her choreography? Maybe. But should the internet give her a break? Absolutely. 

On Dec 20, 2023 by Tricia Crimmins