seeking a trend
The ‘Tumblrification’ of social media
TikTok and Twitter are starting to feel a lot like Tumblr.
On Jan 5, 2023 by Charlotte Colombo
‘There is a shift taking place’: The rise of the influencer-worker
More and more creators are opting to keep their day jobs.
On Dec 29, 2022 by Eve Upton-Clark
Amid slashes to advertising budgets, creators are preparing for a looming recession
'These budget cuts may affect my life as a creator just as they would affect any other employee.'
On Dec 29, 2022 by Alexandra Bower
Twitter isn’t dead: What happened to platforms hailed as the alternative?
Here's what creators need to know about Hive Social and Mastodon.
On Dec 14, 2022 by Catherine Shuttleworth
TikTokers are obsessed with the Koopa Troopa dance trend
One of Mario’s most famous, and abused, enemies went absolutely viral on the app.
On Nov 21, 2022 by Steven Asarch
‘I do not get the brand deals, media coverage, and opportunities most influencers get’: Transgender creator of ‘Christian Girl Autumn’ trend speaks out amid ‘financial struggles’
'It’s frustrating knowing that I have impacted pop culture in many ways, yet I never reaped any financial benefits from it.'
On Nov 15, 2022 by Charlotte Colombo
Sitcom star Valerie Bertinelli changes name to Elon Musk on Twitter to retweet left-leaning posts, sparking debate
Twitter Blue’s implications for the creator economy remain a mixed bag.
On Nov 10, 2022 by Jacob Seitz
Is the pressure to ‘contentify’ our daily lives taking the fun out of social media?
The urge to 'contentify' my life started to make social media more daunting than enjoyable.
On Oct 25, 2022 by Lateefah Jean-Baptiste
From American Girl Dolls to lockdown TikTok, nostalgia is moving faster than ever—and fueling online meme culture
Experts unpack how and why nostalgia became such a key influence and driver of online culture.
On Oct 11, 2022 by Charlotte Colombo
Real estate influencers say TikTok and Instagram are altering the industry
Clients are turning to real estate creators to help them navigate the oft-confusing market.
On Sep 22, 2022 by Andy Hirschfeld
Pinterest’s invite-only platform Shuffles is Gen Z’s new favorite app
The platform inspires creativity over competition.
On Sep 13, 2022 by Catherine Shuttleworth
Anti-LGBTQ creators cause a rift in the TikTok puppet community
'When you think of puppets, you think of inclusive, Sesame Street, everybody holds hands and be happy.'
On Aug 18, 2022 by Steven Asarch
What’s behind the fall of the family vlogging genre?
'YouTube inherently pushes content to the extreme and when children are involved, this can lead to controversy.'
On Jul 5, 2022 by Charlotte Colombo
Creator Clash takes the cash-grabbing and clout-chasing out of influencer boxing
The event was a night full of odd pairings between newbies duking it out for charity.
On May 16, 2022 by Steven Asarch