Koopa Troopa dance sequence on yellow to pink vertical background and question blocks Passionfruit Remix

TikTokers are obsessed with the Koopa Troopa dance trend

One of Mario’s most famous, and abused, enemies went absolutely viral on the app.

On Nov 21, 2022 by Steven Asarch

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‘I do not get the brand deals, media coverage, and opportunities most influencers get’: Transgender creator of ‘Christian Girl Autumn’ trend speaks out amid ‘financial struggles’

'It’s frustrating knowing that I have impacted pop culture in many ways, yet I never reaped any financial benefits from it.'

On Nov 15, 2022 by Charlotte Colombo

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Sitcom star Valerie Bertinelli changes name to Elon Musk on Twitter to retweet left-leaning posts, sparking debate

Twitter Blue’s implications for the creator economy remain a mixed bag.

On Nov 10, 2022 by Jacob Seitz

people leaning against a wall looking at their phones

Is the pressure to ‘contentify’ our daily lives taking the fun out of social media?

The urge to 'contentify' my life started to make social media more daunting than enjoyable.

On Oct 25, 2022 by Lateefah Jean-Baptiste

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From American Girl Dolls to lockdown TikTok, nostalgia is moving faster than ever—and fueling online meme culture

Experts unpack how and why nostalgia became such a key influence and driver of online culture.

On Oct 11, 2022 by Charlotte Colombo

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Real estate influencers say TikTok and Instagram are altering the industry

Clients are turning to real estate creators to help them navigate the oft-confusing market.

On Sep 22, 2022 by Andy Hirschfeld

Shuffles collage with cat mushroom flowers and sun with moon caption 'the new it girl app

Pinterest’s invite-only platform Shuffles is Gen Z’s new favorite app

The platform inspires creativity over competition.

On Sep 13, 2022 by Catherine Shuttleworth

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Anti-LGBTQ creators cause a rift in the TikTok puppet community

'When you think of puppets, you think of inclusive, Sesame Street, everybody holds hands and be happy.'

On Aug 18, 2022 by Steven Asarch

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What’s behind the fall of the family vlogging genre?

'YouTube inherently pushes content to the extreme and when children are involved, this can lead to controversy.'

On Jul 5, 2022 by Charlotte Colombo

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Creator Clash takes the cash-grabbing and clout-chasing out of influencer boxing

The event was a night full of odd pairings between newbies duking it out for charity.

On May 16, 2022 by Steven Asarch

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Hours-long television recaps fuel YouTube’s market for memories

'A weird mix of intrigue and the inability to remember the source material led to this storm of people.'

On Apr 28, 2022 by Steven Asarch

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‘Celebrities are seen when they want to be’: TikTok’s celebrity analysts deconstruct the fame machine

These TikTokers are analyzing why celebrities do what they do.

On Mar 3, 2022 by Chika Ekemezie

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Trauma trends on TikTok can make survivors feel less alone—but the sheer number of videos pushed can be distressing

'If you watch one of those videos, it's going to show you all of them.'

On Dec 16, 2021 by Daysia Tolentino

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Impossible expectations: Black influencers and the limitations of relatability

The career climb means encountering obstacles that their white counterparts don’t face.

On Nov 11, 2021 by Chika Ekemezie

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FictionalTok is a perplexing, ethical enigma

When isolated, the narratives on FictionalTok fall apart and veer uncanny.

On Sep 30, 2021 by Daysia Tolentino