sweet baby inc logo next to gaming controller

How loud-mouthed gamers made Sweet Baby Inc edgelord enemy #1

Social media conspiracy theorists have made a game studio their number one target. 

On Mar 11, 2024 by Steven Asarch

tiktok banned on phone with american flag in background

Sell or be banned: Why the latest bill to ban TikTok won’t solve the problem

A blanket ban is not the solution.

On Mar 7, 2024 by Grace Stanley

mrbeast youtubers in stranded city

Can the ‘fast-paced’ era of YouTubers ever end?

MrBeast changed YouTube editing forever. Can it go back?

On Mar 6, 2024 by Steven Asarch

alphabet workers union members on strike

Google axes unionized YouTube Music workers

The timing seems a little suspicious, to say the least.

On Mar 5, 2024 by Grace Stanley

quackity on minecraft background

Popular ‘Minecraft’ server by YouTuber Quackity explodes in controversy after moderators revolt

Moderators say they were underpaid and overworked.

On Mar 4, 2024 by Steven Asarch

picture of ricotaquito next to tiktok follow symbols

TikToker Eric Sedeño just wants to make people smile

The 27-year-old creator wants to be a 'little bright spot' on the internet.

On Mar 1, 2024 by Charlotte Colombo

hasan piker interview speaking into a microphone with a video playing in the background

Hasan Piker understands why you’re angry

‘You're alienated for your labor. Your boss is a f**ing piece of sh**. And then, you see a random clip out of context.’

On Feb 28, 2024 by Steven Asarch

passionfruit logo and issue 215 mark above a content creator holding how much money they made and a phone showing tiktok logo

Passionfruit newsletter: How much money do creators really make?

The answer might be less than you’d expect.

On Feb 28, 2024 by Grace Stanley

influencer getting a kicked out of screen by a boot to represent social media bans

Social media bans may work, but for who?

A new study points to the efficacy of deplatforming creators. But some are raising red flags.

On Feb 28, 2024 by Chris Stokel-Walker

mrbeast surrounded by outlines of friends to portray nepotism in the creator economy

Passionfruit newsletter: Nepotism in the creator economy

Creators like MrBeast are hiring their friends and family members. But what happens when a mom-and-pop shop turns into a social media empire?

On Feb 23, 2024 by Grace Stanley

mosaic credits imdb accreditation creators guild of america

Passionfruit newsletter: Is this the new IMDb for creators?

Maybe, but we have some unanswered questions.

On Feb 15, 2024 by Grace Stanley

Box gloves with tiktok logo and universal music group umg logo artists

Creators say TikTok is the ‘music industry’s Roman empire’ in the wake of UMG’s war

Musicians we spoke with don’t care about this feud between Universal Music Group and TikTok. They just want to play their music.

On Feb 7, 2024 by Steven Asarch

creator economy law child labor law senate bill 746 senator steve padilla

Passionfruit newsletter: The creator economy’s child labor problem

With children entering the creator economy, states are grappling with updating outdated labor laws.

On Feb 7, 2024 by Grace Stanley

matpat crying youtuber retirements dream job tom scott

Passionfruit newsletter: A dream job is a job

A tidal wave of YouTuber retirements is leading many in the field to speak out about how this so-called dream job can take a toll.

On Jan 24, 2024 by Grace Stanley

hustle culture hustle influencer bro brain

Passionfruit newsletter: Kill the hustle-bro in your head

Regardless of what internalized hustle culture might tell you, vacations and weekends are a good thing.

On Dec 20, 2023 by Grace Stanley