- How to watch ‘Keeping Faith’ 2 Years Ago
- ‘South Park’ at the center of $500 million streaming war 2 Years Ago
- Pizza Hut and Papa John’s employees pranked into talking to each other on the phone Today 2:34 PM
- Twitter bullies brought Jordan Peterson to tears Today 2:24 PM
- 25 last-minute Halloween costumes for those with no time to shop Today 1:30 PM
- Krassensteins return to Twitter and are immediately suspended Today 1:01 PM
- Tom Brady insists he didn’t parody Robert Kraft in ‘Living with Yourself’ cameo Today 12:52 PM
- Black security guard fired for telling student not to call him the N-word Today 12:38 PM
- How Watchmen’s Bass Reeves cameo ties into the original comic Today 12:34 PM
- Todrick Hall’s former assistant blasts him for abuse, non-payment, dissing Taylor Swift Today 12:32 PM
- Maggie Rogers calls out catcaller at Austin concert Today 12:12 PM
- Netflix’s ‘Unnatural Selection’ breaks down the pros and cons of biohacking Today 11:52 AM
- Did Trump flip off astronauts from the all-women spacewalk? Today 11:45 AM
- Report: Mark Zuckerberg advised Pete Buttigieg on campaign hires Today 10:29 AM
- ‘New Girl’ star Lamorne Morris handcuffed by white cop for recording his friend’s arrest Today 10:25 AM
Blade Runner 2049 is a box office flop, partly because women aren’t interested in watching it.
The film earned a disappointing $31.5 million in the U.S. this weekend, well below expectations. Its original production budget was around $150 million, plus advertising expenses.
Jeff Goldstein, the Warner Bros. president of domestic distribution, said he was “disappointed” at Blade Runner 2049‘s box office haul. Speaking to the New York Times, he explained, “The real trick now is to expand the audience past older men.” Seventy-one percent of the opening weekend audience was men. That’s a pretty drastic gender split, even by the standards of male-dominated sci-fi movies. According to Warner Bros. estimates, even Batman v Superman‘s audience was just 62 percent men.
The original Blade Runner isn’t really perceived as a “guy thing” any more than any other sci-fi movie, but 2049‘s marketing may have put women off the sequel. Ryan Gosling and Harrison Ford received more attention than the film’s female lead Ana de Armas, a little-known actress who plays Gosling’s sexbot hologram girlfriend. It’s also possible that word of mouth got around. While 2049 was praised for its visual effects and direction, some critics found it to be surprisingly sexist.
2049 reportedly also did poorly among younger viewers, which could indicate a miscalculation from the studio. The original Blade Runner is iconic, but it was never a mainstream blockbuster like Star Wars or Terminator. It was a sleeper hit with a downbeat ending, and while 2049 may see similar success over a long period of time, it might not be realistic to expect a superhero franchise-sized opening weekend.
Gavia Baker-Whitelaw is a staff writer at the Daily Dot, covering geek culture and fandom. Specializing in sci-fi movies and superheroes, she also appears as a film and TV critic on BBC radio. Elsewhere, she co-hosts the pop culture podcast Overinvested. Follow her on Twitter: @Hello_Tailor