venom trailer

Sony/YouTube

The world is obsessed with the ‘Venom’ trailer—but why?

We can't get enough.

 

Gavia Baker-Whitelaw

Internet Culture

Published Jun 28, 2018   Updated May 21, 2021, 12:25 pm CDT

Sony’s Venom seems to be the Suicide Squad of 2018. A superhero spinoff that may not actually be a good movie, but is massively (almost inexplicably) popular months before its release.

This was already obvious when its last trailer trended worldwide on Twitter, something that usually only happens for massive releases like Avengers: Infinity War. But now we have some further stats to back it up. As Screencrush pointed out this week, that Venom trailer attracted a bigger audience than any Spider-Man movie to date.

For the uninitiated, Venom is a horror-influenced spinoff about the Spider-Man antagonist Venom, a gruesome alien symbiote that bonds with a human host. The movie stars Tom Hardy as a journalist who gets infected by the symbiote and gains superpowers as a result. And while Venom is really a B-lister in terms of name recognition, his movie is attracting more online attention than Spider-Man.

Given that Spidey is one of the most famous superheroes ever, this is already pretty wild. But it doesn’t stop there. At 64 million views, Venom is ahead of the trailers for The Last Jedi, Black Panther, Wonder Woman, and Justice League. It’s nowhere near the top two (Infinity War at 202 million views, and The Force Awakens at 101 million), but it’s in the top 20 trailers of all time.

Read more: Everything we know about Sony’s Venom so far

This may partly be due to Venom‘s novelty factor. The trailer for Spider-Man: Homecoming arguably looked better (and resulted in a very successful movie), but it was the third Spider-Man reboot in recent memory. Spidey just wasn’t exciting or new. Meanwhile, Venom is a cult favorite that hasn’t received a solo movie before. Combine that with Hardy’s star power and a boatload of horny memes about the Venom symbiote’s tongue, and you’ve got a viral hit. Even if the movie doesn’t necessarily look that great.

It helps that the trailer’s YouTube image is incredibly eye-catching. Instead of showing Tom Hardy or any indication that Venom is part of a superhero franchise, it just shows Venom’s face. A grotesque open mouth with giant fangs and a slimy tongue, designed to catch the interest of horror fans worldwide—regardless of whether they care about Spider-Man at all.

H/T Screencrush

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*First Published: Jun 28, 2018, 10:15 am CDT