- Vanessa Bryant files a lawsuit against helicopter company after deaths of Kobe and Gianna Monday 5:49 PM
- Michael Jordan cries at Kobe Bryant memorial, jokes about creating a new meme Monday 4:43 PM
- Woman’s boyfriend says it’s him or the frogs—Reddit says choose the frogs Monday 4:22 PM
- Greyhound buses will no longer allow Border Patrol checks Monday 4:04 PM
- ‘Eat Them To Defeat Them’ is oddly about vegetables—not about eating the rich Monday 3:26 PM
- Marco Rubio mocked for filming talking while driving socialism critique Monday 2:54 PM
- QAnon believer asks Trump’s campaign press secretary who Q is Monday 2:36 PM
- Octavia Spencer has discovered ‘Ma’ memes—and she can’t get enough Monday 2:09 PM
- Meet the anti-Greta Thunberg, a climate ‘skeptic’ funded by the oil industry Monday 1:12 PM
- Harvey Weinstein convicted of rape and sexual assault Monday 12:56 PM
- Senator calls Facebook’s current election disinformation efforts ‘inadequate’ in letter Monday 12:11 PM
- The Phillie Phanatic mascot unveils a slimmer makeover Monday 11:56 AM
- YouTuber threatened with arrest after rapping about being a girl from Mecca Monday 11:55 AM
- Video shows flat-Earther ‘daredevil’ crashing to death after homemade rocket fails Monday 11:49 AM
- Cardi B defends Dwyane Wade’s daughter during Instagram Live Monday 11:45 AM
Fans unlocked the latest ‘Avengers: Age of Ultron’ trailer a day early
It’s the “OMG” heard round the universe.
If there’s one universally acknowledged truth of cinema at this point, it’s that Marvel knows how to create buzz. Its latest promo tactic for the Age of Ultron turned #AvengersAssemble into a worldwide today, as fans successfully “unlocked” the third trailer for the film a day early.
And it’s a doozie.
After teasing fans with the news that the trailer would debut Thursday night during the premiere of ABC’s new show American Crime, Marvel dropped the announcement this morning that fans could get the trailer a full day early online if they tweeted using the hashtag #AvengersAssemble.
Cue Twitter implosion. The hashtag pretty much instantly started trending worldwide and stayed there all morning and afternoon. When the trailer finally hit YouTube at around 1:30pm ET, the fandom’s reaction was, well, this:
OH MY GOD THIS TRAILER OH MY GOD THIS TRAILER OH MY GOD THIS TRAILER OH MY GOD THIS TRAILER OH MY GOD THIS TRAILER
— Ellie Hall (@ellievhall) March 4, 2015
We can’t blame them. I mean, first off, combining James Spader’s lethally seductive voice-over with shots of the Eyrie and the throne room from Game of Thrones is pretty much genius. And the rest of the trailer is brimful of fanservice. Fans of the science bros (Tony and Bruce) and Cap/Stark must be losing it about now. Natasha and Clint can clearly be seen fighting alongside each other in battle in exactly the way fans have wanted since the first film. And, whoa, those hints of Bruce and Natasha? Yes, please.
And speaking of Natasha, check out how she slams out of a jet on a bike and floors her way into the action. I already want to inject this movie into my veins with a syringe, and I’m not even in this fandom.
Granted, we still don’t know what kind of role Elizabeth Olsen has, if any, and I can already see the fans spending the next two years of our lives angsting over the inevitable ramifications that will lead to Civil War, one of the most famous storylines in comic history. But all in all, this is great stuff.
We can barely handle these guys when things are good. The delicious drama of Age of Ultron is already starting to undo us, and it’s not even here yet.
Screengrab via Marvel Entertainment/YouTube
Aja Romano is a geek culture reporter and fandom expert. Their reporting at the Daily Dot covered everything from Harry Potter and anime to Tumblr and Gamergate. Romano joined Vox as a staff reporter in 2016.