Crayola is catching some flack from Twitter after it unveiled the name of its new hue of blue today.
The big reveal is almost here! Find out which name won by tuning in to our Facebook page at 9 a.m. EST tomorrow morning! pic.twitter.com/5lurx3tvqH
— Crayola (@Crayola) September 13, 2017
Crayola’s crayons are known for their fanciful and imaginative names such as Atomic Tangerine, Goldenrod, Purple Mountains’ Majesty, and Razzle Dazzle Rose. But, the company might’ve stumbled with its latest name: bluetiful.
Twitter users where unimpressed, ragging on the manufacturer for its cheeky misspelling.
Great now kids really won’t be able to spell.
— Parc (@marcyourgoals) September 14, 2017
— Jake Reid (@JakeAReid) September 14, 2017
This is obnoxious. Bluetiful isn't a word. Bad lesson for children as primary users of crayons https://t.co/MuKfvMpWCp
— Heidi Desch (@heididesch) September 14, 2017
This is why we can't have nice things. https://t.co/HZQWPZndIb
— alison (@sizetoosmall) September 14, 2017
“Bluetiful” was chosen in early September from more than 90,000 Crayola fan submissions, according to ABC News.
The supplier asked fans to vote for a name back in May to replace its original name, YinMn Blue, that was given to the shade after chemist Mas Subramanian and his team at Oregon State University created the pigment in 2009 according to Crayola.
The new blue crayon is slated to hit shelves beginning in January according to the TODAY Show.