Twitter drags Crayola over its new crayon name

Screengrab via ABC News

People think bluetiful isn’t so beautiful.

Crayola is catching some flack from Twitter after it unveiled the name of its new hue of blue today.

Crayola’s crayons are known for their fanciful and imaginative names such as Atomic Tangerine, Goldenrod, Purple Mountains’ Majesty, and Razzle Dazzle Rose. But, the company might’ve stumbled with its latest name: bluetiful.

crayola new crayon Screengrab via Crayola

Twitter users where unimpressed, ragging on the manufacturer for its cheeky misspelling.

“Bluetiful” was chosen in early September from more than 90,000 Crayola fan submissions, according to ABC News.

The supplier asked fans to vote for a name back in May to replace its original name, YinMn Blue, that was given to the shade after chemist Mas Subramanian and his team at Oregon State University created the pigment in 2009 according to Crayola.

The new blue crayon is slated to hit shelves beginning in January according to the TODAY Show.

Danielle Ransom

Danielle Ransom

Danielle Ransom is a journalist who has worked as a researcher for CNN, NBC's KXAN-TV, CBS' KEYE-TV.