- Nickelodeon is selling SpongeBob toys based on popular memes 2 Years Ago
- Alex Jones protests outside the White House by shouting the name of his website 2 Years Ago
- ‘I Think You Should Leave with Tim Robinson’ has an absurd conclusion for every scenario 2 Years Ago
- Twitch star TF Blade banned for racial slur—but he swears he didn’t say it 2 Years Ago
- Steve King says backlash to white nationalism comment was like what Jesus went through Today 10:23 AM
- Netflix movies are still eligible for Oscars, Academy rules Today 10:21 AM
- Sheriff’s deputy makes homophobic comments on Facebook after gay teen’s suicide Today 10:02 AM
- The Marvel movies you actually need to see before ‘Avengers: Endgame’ Today 9:10 AM
- Twitter launches new tool to combat misinformation about voting Today 8:44 AM
- These Cards Will Get You Drunk is the game with one very obvious purpose Today 8:20 AM
- Conservative guy’s Elizabeth Warren op-ed inspires ‘slap in the face’ meme Today 7:37 AM
- ‘Ask Dr. Ruth’ takes a crowd-pleasing look at her life and groundbreaking career Today 7:30 AM
- Tom Holland and Daisy Ridley’s ‘Chaos Walking’ is so bad it’s ‘unreleasable’ Today 7:01 AM
- The best Westerns on YouTube that you can watch for free Today 7:00 AM
- The shocking similarities between QAnon’s ‘Storm’ and the far-right’s ‘Second Civil War’ Today 6:30 AM
Super Mario Run had a record-breaking first day on the App Store
And you thought Pokémon Go was big.
Super Mario Runis quickly becoming one of the most downloaded titles the App Store has ever seen. According to the latest stats, it may have experienced the most day-one downloads of any app to date.
Mobile intelligence firm Apptopia says that Super Mario Run saw 2.85 million downloads in its first day on the App Store. App Annie, another mobile metrics provider, touts an even higher number: 3.5 million, and that was in the app’s first 14 hours alone.
Until now, Pokémon Go has been hailed as the most successful mobile game launch ever. After launching, Apple confirmed the app had the most first week downloads of any app, ever (although it didn’t confirm what that exact number was).
It will be interesting to see how Super Mario Run‘s success compares. Pokémon Go initially launched in only a few countries, and slowly expanded over the next few weeks and months. (In August, the app hit 100 million downloads.) Super Mario Run, by comparison launched in 150 countries on day one, and was certainly helped out by early hype and marketing.
Still, Super Mario Run will have a ways to go before it beats Pokémon. The app still sees the highest peak daily active users of any game in the App Store, according to real time data from App Institute—23 million, compared to 22 million for Candy Crush Saga back in 2013 and 17 million for Draw Something back in 2012.
It also continues to be the top grossing game in the App Store, by a hefty margin, although Nintendo is likely hoping to emulate those profits. While Super Mario Run is a free download, to access all the levels, you’ve got to pay for a whopping $9.99 in-app purchase (something many App Store reviewers are not happy about). Still, Techcrunch reports the app has made around $5 million thus far—and it’s only been a little over 24 hours since the app launched.
Christina Bonnington is a tech reporter who specializes in consumer gadgets, apps, and the trends shaping the technology industry. Her work has also appeared in Gizmodo, Wired, Refinery29, Slate, Bicycling, and Outside Magazine. She is based in the San Francisco Bay Area and has a background in electrical engineering.