Screengrab via HBO/YouTube

Traffic to Pornhub was down 4.5 percent during the premiere.

People were so hyped about a new season of Game of Thrones that traffic to Pornhub dipped during the premiere Sunday.

Traffic to the adult entertainment site was down 4.5 percent during the premiere, according to Pornhub Insights. “That’s a considerable change in visitors as Sunday night is one of the most popular times for people to visit Pornhub,” the insights post says.

Pornhub insights during "Game of Thrones" Screengrab via Pornhub Fans apparently began preparing for the season 7 premiere early, with Pornhub traffic taking a dip below average starting two hours before the episode aired. The stats don’t come as much of a surprise considering the massive popularity the Game of Thrones season 7 premiere. According to Variety, the episode broke ratings records attracting 16.1 million viewers—a 50 percent increase of the premiere of season 6. The episode was also the show’s most-tweeted ever, with 2.4 million tweets sent during the show Sunday night. 

Pornhub tracked traffic changes during season 6 of Game of Thrones as well. During the premiere in April 2016, Pornhub traffic dropped 4.1 percent. The fourth episode had a 4.9 percent drop, and the finale last June resulted in a whopping 5.2 percent drop from average Sunday night viewership.

Pornhub insights "Game of Thrones" Screengrab via Pornhub

The violence and dramatic tension in Sunday night’s episode didn’t deter users from returning to Pornhub in the hours following. Traffic was back to normal 90 minutes after “Dragonstone.”

Kris Seavers

Kris Seavers

Kris Seavers is the Evening Editor for the Daily Dot, where she covers breaking news, politics, and LGBTQ issues. Her work has appeared in Central Texas publications, including Austin Monthly and San Antonio Magazine, and on NPR.

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