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The Mumbai police department on Friday tweeted a traffic safety note with a quote from Harry Potter and the Deathly Hallows, and Indian Twitter couldn’t be more excited about it.
“We're all human, aren't we? Every human life is worth the same, and worth saving.” And you don’t always need the deathly hallows for it, just follow simple rules to ‘charm’ your way to safety. #MagicalDiscipline pic.twitter.com/HuJVnbhOgB— Mumbai Police (@MumbaiPolice) October 26, 2018
The tweet, which features a Harry Potter quote with a graphic saying, “You Don’t Always Need Deathly Hallows To Evade Death,” garnered more than 1,600 retweets and more than 5,000 likes as of Sunday, quite a jump from the regular engagement on the Twitter page.
*squealing in hogwarts* https://t.co/NBLTqQZZPE— Shraddha Raut (@_RautShraddha_) October 26, 2018
Jagruti Verma, a 22-year-old postgraduate student and a transport reporter in Mumbai, as well as a huge Harry Potter fan, said she loves how Mumbai police is making content relatable for a younger audience.
It makes it easier for people to come out” and share information with the police, Verma told the Daily Dot.
The tweet comes after Mumbai police have tried to increase social media following and engagement with memes, GIFs, and sarcastic banter to cater to a younger audience. The tactics helped; in three years, their follower base climbed from 32,000 to more than 4 million. The Daily Dot has reached out to the Mumbai police department for comment.
This is not the first time Indian Harry Potter fans have made headlines. Earlier this year, after an Indian school teacher made a plea to J.K. Rowling to visit her 12-year-old student, the author sent the student and her friends autographed books, handwritten notes, and other swag.
Samira Sadeque is a New York-based journalist reporting on immigration, sexual violence, and mental health, and will sometimes write about memes and dinosaurs too. Her work also appears in Reuters, NPR, and NBC among other publications. She graduated from Columbia Journalism School, and her work has been nominated for SAJA awards. Follow: @Samideque