In her admirable quest to conquer every hobby and career on the planet, Barbie is now a game developer.
The new Barbie doll, featuring long red hair, glasses, a headset, and a laptop computer, was announced by Mattel on Wednesday.
Game developer Barbie is something of a corrective move for Mattel, following the much derided Barbie: I Can Be A Computer Engineer book, which went viral in 2014 for its less-than-feminist message. The book was mockingly remixed by two women working in STEM fields, and Mattel apparently learned its lesson.
Introducing the newest #Barbie career: Game Developer! #YouCanBeAnything pic.twitter.com/HE2TAH8s1U
— Barbie (@Barbie) June 15, 2016
According to Casey Feisler, one of the women who made that computer engineer Barbie parody back in 2014, Mattel’s new game developer Barbie is a tremendous improvement. For starters, judging by the doll’s computer screen, Barbie can actually code.