Popular Overwatch support hero (and resident Lucioball star) Lucio is getting his own breakfast cereal.
Originally conceived as a spray, or a decorative item Lucio could “spray” like graffiti onto areas in an Overwatch map, Blizzard joined forces with Kellogg’s to bring the cereal to life this December.
The character, a charismatic healer and powerhouse DJ in the game world, is a popular choice for players looking to support their teammates—when Mercy’s already taken, natch. Along with the cereal, Blizzard dropped a full free album of music by Lucio called Synaesthesia Auditiva. It’s available for download here.
The news broke just ahead of the official start to the BlizzCon 2018 Opening Ceremonies, where a keynote from some of Blizzard’s most important personalities kicked things off. There were several announcements, including a new hero for Overwatch and even a new Diablo game for iOS and Android, but this particular cereal announcement had folks on Twitter divided.
It all came down to one very important thing: the name of the cereal.
Yes, the cereal is called Lucio-Ohs, and not the more obvious Luci-Ohs. It would seem like a much catchier name, right? It saves you an extra syllable, and it looks way better. But bizarrely, Blizzard opted for Lucio-Ohs, and it doesn’t really seem like the internet is feelin’ it so much.
https://twitter.com/LordRavenscraft/status/1058424428684603394
https://twitter.com/Dacidbro/status/1058421082720358400
more like its cuz he says lucio-ohs in the game and not luciohs
— pudds (@puddswhy) November 2, 2018
Why didn’t they just name it luciohs
— Lots of Fan Clubs (@rix_slicky) November 2, 2018
It's still a tragedy that they aren't called LuciOhs
— Zalbo (@some_loser) November 2, 2018
Why is Lucio-Oh’s called Lucio-Oh’s and not LuciOHS
— 100% Queen (@_OhEmmaGee_) October 9, 2018
@unitlostgaming so Dad 76 is not a dad? AND Lucio OHS are not changing to LuciOhs? WHYYYYYYYYYYYYYYY https://t.co/tuloCbhVev
— Achilleas Valioulis (@Axileoni) May 19, 2017
https://twitter.com/MooseyMcMan/status/749962713326026752
Everyone else was just happy that the cereal exists, finally.
Lucio-Ohs are fucking real. Get the fuck out, Blizzard. #BlizzCon2018 pic.twitter.com/VOg1qcTUOd
— 🔥❄Metafron❄🔥 (@MetaFlaelli) November 2, 2018
THE LEAKS WERE TRUE, LUCIO-OHS EXISSSSTTT pic.twitter.com/MfDgQewP2m
— Aidan McMagic (@WizardMcMagic) November 2, 2018
I- I wannna eat lucio-ohs 😝🤤 https://t.co/dYIheZswuc
— zak (@ZakOtocinclus) November 2, 2018
AHHSJSNAKAKFK they actually made Lucio-ohs 😂😭 im eating these no matter what https://t.co/54UJUfRUvl
— Ro (@ohAldyrin) November 3, 2018
https://twitter.com/gwerfl/status/1058451758983323649
https://twitter.com/pizza85/status/1058441584306470918
me, after watching the commercial for lucio-ohs pic.twitter.com/EsAbmF3sXu
— soma pt cruzer (@princebeforeson) November 2, 2018
One fan offered a potential explanation for the choice, which does make plenty of sense.
https://twitter.com/yohosiefgc/status/1058421948667940864
…But that doesn’t mean any of us like it, not one little bit.
What’s next? D.Va Bits?