Now Irregular Choice is releasing a second line in partnership with Disney that takes inspiration from the classic animated film Alice in Wonderland. It’s a whole different world that fits particularly well with the company’s style.
Irregular Choice announced the upcoming limited-edition collection in January, and—as it did with the Star Wars line—has been releasing teaser images ever since. Dan Sullivan, Irregular Choice owner and main designer, told the Daily Dot in an email interview that the company has received requests from customers for an Alice in Wonderland line in the past.
“Alice does have an amazing cult following, but whilst not being as big as Star Wars around the world, we are confident in our fans desire for it and that of many other ladies whose hearts the story has touched,” he said.
The collection will feature a mix of flats and heels showing familiar characters like Alice, the Cheshire Cat, and the Mad Hatter as well as imagery and quotes from the original 1951 film. Despite the collection’s release before Disney’s Alice Through the Looking on May 27, imagery from the live-action movies is not featured in the line.
“Disney wanted us to do the classic movie, and it is very important that you do not cross reference between the film/books etc. We had to be true to the original film only,” Sullivan said.
Disney provided assets from the animated film for Irregular Choice to use.
“The most difficult part is that there is no leeway for error or adapting if something doesn’t look perfect. Everything has to be exactly angled and proportioned as per Disney guidelines for that character,” he said. “The best bit is that we have created shoes that totally represent Alice in Wonderland correctly to exact specification and are a homage to the characters I was inspired by as a kid.”
The second collaboration between Disney and Irregular Choice giving us more official pop culture-inspired footwear for women. The heels especially are a welcome sight, considering few other licensed heels exist. Plus Irregular Choice creates such bold, colorful designs, they seem like a perfect fit for Disney. From their large character heels, bright colors, and even a light that flashes in the heel of the Cheshire Cat heels, the details on these shoes are as impressive as the Star Wars line, which according to Sullivan broke records for Irregular Choice and Disney women’s footwear.
“The exclusive collection was so in demand that on the morning of the launch we had huge queues of fans down the street at our flagship store on Carnaby Street, London, from 9am. We had fans all over the world scrambling to our international stockists to make sure they grabbed a piece of history,” he said. “The collection sold out online within 24 hours of going on sale with only a few sizes left in our Chewbacca style.”
If the Alice in Wonderland collection does nearly as well, who knows what Irregular Choice and Disney might partner up for next? There’s no word yet on any future collaborations, but when asked about more Disney lines all Sullivan would say is “watch this space.”
You can see more photos of the Alice in Wonderland collection below. The prices on these intricate shoes will range from $184 and $381. A launch event on Feb. 26 in London will mark the release of the line, which will be available at select stores and on the company’s website.
Photos via Irregular Choice | Remix via Max Fleishman