In a classic case of When Advertising Goes Too Far, the video game Destiny now includes a Red Bull mini-quest in its new expansion pack, The Taken King.
Along with the Red Bull quest, gamers can also get a one-time power boost in The Taken King by using a promo code found on Red Bull cans. So, the more Red Bull you buy in real life, the stronger you are in the game. How… fun?
— Destiny 2 (@DestinyTheGame) June 24, 2015
Since The Taken King expansion pack already costs $40 on its own, Destiny fans were not wild about this marketing ploy. However, the best response definitely came from the developers of the zombie survival game Dying Light.
— Dying Light (@DyingLightGame) June 24, 2015
Dying Light‘s developers created a parody ad promoting… a glass of water. They even promise a free in-game weapon to anyone who posts a photo of themselves drinking water under the hashtag #DrinkRightDyingLight.
— Vanessa Marie 💀🖤 (@VRex7) June 24, 2015
— Deejay Knight (@DeejayKnight) June 24, 2015
All in all, the water promotion sounds like a better offer.
Photo via Nattu/Flickr (CC BY 2.0)