Al Qaeda asked Twitter for PR advice, and here’s what happened

When Al Qaeda solicited “media development” ideas from Twitter, it was never going to turn out well.

J.M. Berger, an investigative reporter who covers extremism and terrorism, urged followers to provide the terror organization with media advice. The Arabic hashtag Al Qaeda used, #???????_??????_??????_???????, roughly translates to “suggestions for the development of jihadi media.”

Twitter users, including Berger, inevitably hijacked the tag with a trove of facetious PR suggestions.

Flooding the tag with banality had a tangible effect on extremists, who openly use Twitter for propaganda and recruitment. “[O]n top of giving jihadis a sad, you are actually making it harder for them to get terrorism work done,” Berger argued. Jihadists were infuriated.


H/T BuzzFeed | Photo via XXX

Kris Holt

Kris Holt

Based in Montreal, Kris Holt has been writing about technology and web culture since 2010. He writes for Engadget and Tech News World, and his byline has also appeared in Paste, Salon, International Business Times, Mashable, and elsewhere.