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Reddit cofounder Alexis Ohanian announced that his anti-Smith billboard has already met its fundraising goal—just two days after launching.
Reddit’s war against Republican Lamar Smith has jumped from cyberspace to Texas.
The site’s now funded not one but two billboards that attack the sponsor of the Stop Online Piracy Act in his congressional home district.
Meanwhile, Reddit’s very own Political Action Committee, Test PAC: Please Ignore, is also planning to go after Smith with some highway signage. The group is only $1,000 shy of their goal, Test PAC’s lead advisor, Scott Bloomberg told the Daily Dot. (Neither campaign has settled on a design.)
Let’s be honest: the Republican congressman isn’t likely to be left quivering in his cowboy boots thanks to a couple billboards sent from the Internet.
But this is just the beginning. Test PAC told the Daily Dot earlier this week that they’re planning to launch a 30-second television ad that will soon air in San Antonio.
Beware, representative Smith: The Internet is coming.
Kevin Morris is a veteran web reporter and editor who specializes in longform journalism. He led the Daily Dot’s esports vertical and, following its acquisition by GAMURS in late 2016, launched Dot Esports, where he serves as the site’s editor-in-chief.