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‘I have been begging my friends and family for years’: Redditors sound the alarm on Amazon beauty products

‘Moral of the story is…don’t buy from Amazon, and get your a** to the dermatologist!!’

Photo of Anna Good

Anna Good

Three panel image. In the center, a phone displaying the Amazon logo sticks out of a tiny toy shopping cart. On either side, a man looks at the camera while wearing sunscreen, a small amount on his right cheek in the right image and covering the right side of his face on the left image. The right image labels the sunscreen 'Real' and labels his other cheek, with no visible sunscreen 'Amazon Fake.'

Redditors concerned about what people are putting on their skin are warning people not to buy beauty products from Amazon.

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Redditor u/cyclingE wrote in their post on the r/30PlusSkinCare subreddit, “I have been begging my friends and family for years to stop shopping for things they put on or in their body on Amazon. It’s an absolutely unregulated Wild West of counterfeit products. I’ve had some success but many people just can’t get past the convenience factor.”

“Anyway, I see posts here often of people wondering if they got a counterfeit product or who have had a bad reaction to a product. And 90% of the time they bought it on Amazon. I understand that many items are cheaper on Amazon and budgets are tight right now, but please consider changing your habits for the sake of your personal health.”

In an edit to the post, the Redditor added, “To the people who say it’s fine to order as long as it’s from the official seller – any product that is shipped by Amazon can have this issue. Products from both the official seller and resellers are mixed together at the warehouses.”

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Another Redditor reiterated OP’s comment, explaining that it is called “commingled inventory.” In other words, product from multiple vendors ends up in the same bin together because they’re allegedly the same product. “Problem is, one of these shippers has sent 100 units of counterfeit units. Everything in that bin has the same product code. Amazon retrieves products out of the same bin to sell,” u/HulaButt said.

Reddit comment about fake Amazon products, text reads, 'This is actually super spot on. There’s a ton going on behind the scenes to address these issues. For the commingling questions, each product in the Amazon warehouses has a specific sku on it. If it starts with a “B” it’s commingled; if it starts with “x” then it’s unique to that seller and cannot be commingled.'
u/andydandybandybear via Reddit

Redditors claim development of skin problems after ordering on Amazon

Many folks in the comments of the Reddit post claimed to have developed severe skin problems after ordering skincare on Amazon.

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Reddit comment about fake Amazon products, text reads, ' I purchased La Mer Lotion from Amazon. The Amazon bottle/cap felt lightweight and cheap compared with the glass bottle with substantial cap that I purchased from La Mer’s web site. The Amazon product was watery and ran easily. I didn’t feel like it performed as well as the product from the La Mer site. Amazon removed my review of the product on their site.'
u/Donut_Whole via Reddit

u/Callme-risley wrote, “I developed perioral dermatitis from La Roche Posay cleanser purchased on Amazon. Took a visit to the dermatologist and a prescription for tacrolimus to clear it up. While I was there, she also prescribed clindamycin and 15% azelaic acid for some persistent hormonal acne and redness I had been struggling to treat for my entire adult life.”

“Good news is, my skin has now NEVER LOOKED BETTER. I probably would have continued self-treating my acne issues at home with limited success for years if that rash hadn’t kick started me into finally making a derm appt,” they added. “Moral of the story is…don’t buy from Amazon, and get your a** to the dermatologist!!”

Reddit comment about fake Amazon products, text reads, 'No fricken way! I bought a new one and it was from sold by La roche posay on Amazon and I swear to god my skin around my eyes and nose have been awful since! I thought okay maybe it’s not legit so I checked if it was sold by them and it was but the thing that has me hesitant anyways is that there’s no expiration date or lot number where it says there should be one))))):'
u/ChatttyAl via Reddit
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Reddit comment about fake Amazon products, text reads, 'I work in beauty and we sell on Amazon as well as at numerous other shops. The issue with Amazon (on top of counterfeiting) is that they have zero quality control at Prime and frequently throw returns back into the new products - meaning they also surely mix counterfeit products with the real thing. Our policy is to destroy all returns for safety, but they definitely don’t always do it.'
u/brittbritt2020 via Reddit
Reddit comment about fake Amazon products, text reads, 'As a moderator of several skin and hair care subs I’ve seen some bad shit from Amazon. Stuff that’s technically illegal if the FDA wasn’t underfunded and being dismantled by techbros. Plus counterfeits of all kinds. In the case of henna that is adulterated with ppd it can lead to scarring and a life long allergy to normal hair dyes. Between that and bad/unsafe AI generated advice I’m just like baffled at people'
u/sudosussudio via Reddit
Reddit comment about fake Amazon products, text reads, 'This is a legitimate issue, imo. I’ve noticed lately a lot of dupes for kbeauty products that are designed to look exactly like the real product and trick people into buying them. If they want to a make a dupe, it needs to be distinguished clearly from the original. And they allow a LOT of third-party TO sellers when TO clearly states they do not sell on Amazon. I use Amazon a lot, but I agree this is a real problem.'
u/Unfair_Finger5531 via Reddit

TikToker Eviba Carter (@evibacarter), an M.D./Ph.D. candidate and “skin innovator,” shared his own experience with a counterfeit sunscreen product. The product didn’t have the UV protection it claimed, which he proved by showing it under a UV light. The legitimate UV protection sunscreen shows up black on camera, while the counterfeit is barely visible.

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The boxes and packaging, he explained, are also a dead giveaway. He shared comparisons between the counterfeit and real products in the video.

@evibacarter Fake SPF on scAmazon Prime #sunscreen #spf #spftested #sunprotection #antiaging #health #healthtips #skincare #skincareroutine #beautyhacks #beauty #beautytips #roundlab #beautyofjoseon #anthelios #eltamd #larocheposay #supergoop #neutrogena #kbeauty #asianbeauty #darkspots #science #evibacarter #eviba #mdphd #medicine #scam #scammeralert #fake #skincaretips #uv #hyperpigmentation #CapCut ♬ original sound – Eviba Carter
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Amazon’s improved policy against counterfeit products

Redditor u/BoxFullOfSuggestions commented that OP’s statements about Amazon being an “unregulated Wild West” were misleading, citing sources from CNN and Amazon.

According to Amazon’s most recent Amazon Brand Protection Report, published in May 2024, over 99% of counterfeit products were caught before a brand had a chance to report the listing. Additionally, over 7 million counterfeit products were seized and destroyed worldwide, and there was an over 30% “decrease in total valid notices of infringement submitted by brands since 2020.”

According to a 2024 WIRED article, while commingling does sometimes occur in Amazon warehouses, buying from the retailer themself—via Amazon or their own official website—is safer than buying from some big box stores, which also have commingled inventory. 

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Among WIRED’s list of recommendations: always check the manufacturer and product to make sure they are the real deal, see if the product is marked as “Fulfilled by Amazon,” check the full list of sellers for the product you want to purchase, and then finally just be sure that the item you’re ordering is the correct product.

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