- 2018 belonged to trans people 7 Years Ago
- How to watch local channels on Roku 7 Years Ago
- How to watch Levante vs. Barcelona online for free Today 6:19 AM
- How to watch Liverpool vs. Manchester United online for free Today 6:00 AM
- The best couch co-op video games for couples Today 6:00 AM
- Pete Davidson is OK and at work following alarming Instagram post Saturday 7:26 PM
- Wisconsin Governor Scott Walker doesn’t know how to use a Venn diagram Saturday 5:38 PM
- This college student made a movie trailer to tease her boyfriend, and Twitter can’t get enough (updated) Saturday 3:13 PM
- ‘Kappa Delta Crypto’ aims to break stereotypes in five-minute Snapchat episodes Saturday 2:29 PM
- Two iPhone X customers are suing Apple over screen size Saturday 1:18 PM
- Secretary Ryan Zinke is out at the Department of the Interior Saturday 12:03 PM
- How to watch the New Orleans Bowl online for free Saturday 10:25 AM
- Prada’s racist toys pulled from shelves after social media backlash (updated) Saturday 10:22 AM
- How to watch the Camellia Bowl online for free Saturday 10:00 AM
- How to watch the Las Vegas Bowl online for free Saturday 8:30 AM
To better understand how new users feel, Pinterest cofounders Ben Silbermann and Evan Sharp deleted their old profiles and started fresh.
Have Pinterest cofounders Ben Silbermann and Evan Sharp abandoned their fledgling startup just as it reached overwhelming success?
However, a little detective work determined that Sharp and Silbermann haven’t abandoned ship; they’ve just moved. The Daily Dot tried inputting Silbermann’s Twitter handle, @8en, in order to find his new account. From there, we checked his follower list to find Sharp’s new profile, too. (The third Pinterest cofounder, Paul Sciarra, has his original account intact.)
Why set up new accounts? We haven’t heard an official response from Pinterest, but Silbermann’s new bio hints that it’s a way to understand the network’s growing base of new users:
“Starting a fresh new account to remember how new Pinterest user’s [sic] feel!” he wrote.
“Probably good to explain on the old account though #don’tforgetexistingusers ;-),” wrote Joseph Ruiz, a managing partner at Strategic Networking Solutions.
Another member, Aïda Boucheron, hypothesized that Silbermann was trying not to be discovered by old users in order to understand an ordinary user’s Pinterest experience.
“I wonder whether announcing the new account on the old will defeat the purpose of his experiment,” she wrote. “He’ll just get a million followers again – which the average new Pinterest user does not.”
So far, Silbermann has 11 boards and eight new pins, while Sharp has two pins to a collaborative board he shares with Silbermann. Despite these literal low profiles, it’s doubtful either will stay on the downlow for long: they’re both creeping up on 100 followers, far more than most three-day-old Pinterest users usually attract.
While it’s great that the cofounders are going to such extremes to identify with their user base, we think they’re going to need to try a lot harder to escape their admirers.
Photo via Pinterest
Lauren Rae Orsini is a web culture reporter who specializes in anime and the business of fandom. Her work has been published by Forbes and Business Insider.