The jokes keep coming for Internet comedy club Google. 

The jokes keep coming for Internet comedy club Google. 

One day, it’s video streaming arm YouTube shutting down its doors. Today, the real, live actual April Fools’ Day, it’s the advent of Google Nose, “the new scentsation in search,” a new realization of refined search results based not on what you type but what you smell.

It’s a crazy idea. It’s also faker than a fable. 

The beta launch, which Google’s touting this morning from its homepage as well as its main menubar of images ( Web, Images, Maps, Shopping, Videos, etc.), purports to allow users to “go beyond type, talk, and touch for a new notation of sensation.” 

I guess the idea is that you smell something and then your brain automatically kicks into “what is that?” search mode. But the search doesn’t happen within your mind, but on a computer screen. 

Google claims to carry an Aromabase with more than 15 million scentibytes.

“Mobile aroma indexing program has been able to amass 15 million scentified database of smells from around the world,” Google engineering lead Doug Smith announced. “By intersecting photons with infra-sound waves, Google Nose Beta temporarily aligns molecules to emulate a particular scent.”

Sounds good to me. Let’s see how many people it tricks. 

April Fools, y’all. Catch the fever. Or rather, sniff it!

Photo via Google

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