- Is Trump defiling the U.S. flag in this MAGA dude’s artwork? Sunday 4:41 PM
- White woman claims she invented sleep bonnets, selling them for $100 Sunday 4:03 PM
- Even real cats are transfixed by the enigma that is the ‘Cats’ trailer Sunday 3:04 PM
- Wait, how tall is Peppa Pig? Sunday 1:55 PM
- Twitter suspends Iranian state media outlets for harassing members of a religious minority Sunday 1:06 PM
- Pro-MAGA pageant queen stripped of title over ‘offensive’ tweets Sunday 11:52 AM
- Marvel unveiled its Phase 4 plans at San Diego Comic-Con Sunday 9:16 AM
- How a queer Instagram is helping fight the opioid epidemic in Appalachia Sunday 6:30 AM
- Philadelphia to fire 13 officers for racist, violent Facebook posts Saturday 6:12 PM
- Nick Offerman is so down to play every single role in ‘Cats’ Saturday 4:27 PM
- Woman documents how airport staff broke her wheelchair Saturday 3:04 PM
- Funeral home allegedly posted photos of woman’s dead body on social media Saturday 1:56 PM
- Alinity Divine is being investigated after throwing her cat during stream (updated) Saturday 12:04 PM
- ‘Comedians In Cars Getting Coffee’ returns with Seinfeld making a racist joke about China Saturday 10:26 AM
- YouTubers Eugenia Cooney and Shane Dawson make a joint comeback Saturday 9:06 AM
22 Words, the second-most shared site online, is run by one guy.
The second-most shared website on the internet doesn’t belong to a heavily staffed blog or one of the old media giants.
It’s an aggregational site run by one man who’s fueled by coffee, Coors Light, and a desire to share the most awesome stuff he finds every day on the Web.
“I try to manage the site so that on the whole it comes across sort of like a likable friend — intelligent but not superior, goofy but not inane, sentimental but not saccharine, and consistently interesting without being full of itself,” Piper told Esquire.
The formula is working. 22 Words is becoming ubiquitous on Facebook, with only similar aggregator Upworthy outpacing shares.
See the whole interview with Piper here.
Sarah Weber is the former editor of Daily Dot’s Parsec section, where she wrote about geek culture. She previously worked as a reporter and editor at community newspapers in the Midwest and was recognized by the Ohio Associated Press for news reporting.