- Twitch streamer’s mom, roommate get into brawl during live broadcast Thursday 8:41 PM
- Top NFL draft pick Nick Bosa scrubs racist, homophobic social media activity Thursday 8:18 PM
- Jared Kushner’s ‘comprehensive immigration plan’ is just 2 bullet points Thursday 8:16 PM
- ‘Lil Billie Xanish’ is the deepfake mashup of Billie Eilish and Lil Xan Thursday 5:10 PM
- Gossip account the Shade Room to launch 3 original series on Instagram Thursday 4:46 PM
- Biden says he asked Obama not to endorse him—but people aren’t buying it Thursday 3:17 PM
- Marvel makes more money than Harry Potter and Star Wars combined Thursday 3:13 PM
- ‘Avengers: Endgame’: Obituaries for the fallen heroes Thursday 2:51 PM
- T-Mobile, Verizon admit most Americans won’t see fast 5G Thursday 1:52 PM
- PlayStation Vue is offering a sweet streaming deal for a limited time Thursday 1:42 PM
- Twitter reportedly worried banning white nationalists would also flag some Republicans Thursday 1:31 PM
- Lawyer of cop in viral assault case calls the crime a ‘Facebook misdemeanor’ Thursday 12:33 PM
- Biden’s ‘all men’-focused announcement gets roasted Thursday 11:49 AM
- Skillshare is offering new users one month of premium for free Thursday 10:44 AM
- Report: Facebook is punishing Black people for talking about racism (updated) Thursday 10:15 AM
22 Words, the second-most shared site online, is run by one guy.
The second-most shared website on the internet doesn’t belong to a heavily staffed blog or one of the old media giants.
It’s an aggregational site run by one man who’s fueled by coffee, Coors Light, and a desire to share the most awesome stuff he finds every day on the Web.
“I try to manage the site so that on the whole it comes across sort of like a likable friend — intelligent but not superior, goofy but not inane, sentimental but not saccharine, and consistently interesting without being full of itself,” Piper told Esquire.
The formula is working. 22 Words is becoming ubiquitous on Facebook, with only similar aggregator Upworthy outpacing shares.
See the whole interview with Piper here.
Sarah Weber is the former editor of Daily Dot’s Parsec section, where she wrote about geek culture. She previously worked as a reporter and editor at community newspapers in the Midwest and was recognized by the Ohio Associated Press for news reporting.