#LoveYourLines wants women to embrace their stretch marks

It feels very easy and normal to hate stretch marks, especially if you’re a woman. It’s common to think of them as ugly blemishes that need to be covered up.

A brand-new online initiative that’s steadily gaining traction on Instagram hopes to change that stigma.

See more

Yes, even supermodels get stretch marks. So do CEOs, politicians, athletes, and every single person you know—no exceptions. Why should a thing shared by so many cause one so much shame and embarrassment?

It represents your growth.

See more

It’s a reminder of your triumphs.

It’s a symbol of motherhood and love.

#LoveYourLines. Because they are incredibly badass. And so are you.

H/T Buzzfeed | Screengrab via dannyhiatus/Instagram