Voters in 10 states cast ballots in the Republican presidential primary on Tuesday. While Mitt Romney took home the most delegates, Rick Santorum earned the most clout on social media.
As Super Tuesday became just another Wednesday, the political landscape looked like this: Romney took the gold home in six states, including a critical win in Ohio; Santorum edged by with three wins; and Newt Gingrich, the self-proclaimed “tortoise,” took his home state of Georgia.
But social media’s biggest prize, and possibly biggest surprise, was the record number of mentions of Santorum on Twitter. In a one-hour span on Tuesday evening, there were more than 40,000 mentions of the former Pennsylvania senator, according to data provided by Twitter. Romney didn’t even break 30,000 mentions during the same time period.
Meanwhile, on Facebook both Romney and Santorum turned their wins at the ballot box into friends on Facebook. According to information from SocialBakers.com, both candidates took home 5,000 new likes on Tuesday. Even though Paul didn’t take any victories on Super Tuesday, he did fair well in the social-media race, gathering more than 4,000 new fans during the day. By comparison, And bringing up the Gingrich received only 1,000 new likes.
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