Meddling Oculus millionaire fails to take over pro-Trump meme culture, denies ever having tried

palmer luckey

Maurizio Pesce/Flickr

Luckey copped to donating $10,000 to Nimble America.

A millionaire Oculus co-founder is funding a group that aims to further flood the internet with memes and other “shitposting” in support of Republican nominee Donald Trump, the Daily Beast reports. But so far, the plan is flopping like an Olympic pole vaulter

Palmer Luckey, who co-founded the virtual reality company and is credited as inventing the Oculus Rift, has admitted to donating $10,000 to Nimble America’s billboard initiative. As of this writing, just one billboard has appeared depicting Democratic nominee Hillary Clinton‘s face and the words “Too Big to Jail” emblazoned on it in Pittsburgh.

Nimble America is reportedly planning to put up another billboard near the site of the first presidential debate, set to take place at Hofstra University in New York on Monday.

According to the Daily Beast, Luckey also admitted to posting on pro-Trump subreddit r/The_Donald under the username NimbleRichMan. The community wasn’t having it and the post was subsequently taken down, leading honorary r/The_Donald moderator and Breitbart shithead Milo Yiannopolous to address the drama via Reddit and Facebook.

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It’s worth noting that Yiannopolous once owned the Kernel, which was bought by the Daily Dot in 2014 amid a swirl of allegations against him from freelance writers. Yiannopolous’s name carries with it its misgivings and biases, but the man currently traumatizing campuses nationwide on his Dangerous Faggot tour wasn’t the one to get the last word.

That honor would go to Luckey.

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Luckey denied being involved in the r/The_Donald drama and says he has nothing to do with Nimble America aside from his one-time $10,000 donation.

Though the Daily Beast initially reported that Luckey was listed on the Nimble America website as vice president, that information has since been scrubbed. A search of “Palmer Luckey” on the site leads to an “error establishing a database connection” message.

Daily Beast reporter Gideon Resnick was quick to supply emails that ran contrary to Luckey’s Facebook statement.

Luckey’s decision to support an organization which he believes “had fresh ideas on how to communicate with young voters” has already had consequences for Oculus. According to Kotaku, the developers behind Superhypercube have cancelled its Oculus support as have Tomorrow Today Labs and Scruta Games.

SoundStage VR took a different approach to the controversy.

It’s unclear if Luckey’s support of Nimble America will negatively impact his involvement with Oculus, which was purchased by Facebook for $2 billion two years ago.

Andrew Couts

Andrew Couts

Andrew Couts is the former editor of Layer 8, a section dedicated to the intersection of the Internet and the state—and the gaps in between. Prior to the Daily Dot, Couts served as features editor and features writer for Digital Trends, associate editor of TheWeek.com, and associate editor at Maxim magazine. When he’s not working, Couts can be found hiking with his German shepherds or blasting around on motorcycles.

April Siese

April Siese

A former Weekend Editor at the Daily Dot, April Siese's reporting covers everything from technology and politics to web culture and humor. Her work has been published by Bustle, Uproxx, Death and Taxes, Rolling Stone, the Daily Beast, Thrillist, Atlas Obscura, and others. Siese joined Quartz in December 2016.